The world of business is greatly influenced by technology and trends. The proliferation of mobile technology and devices has changed the markets and the approach taken by business too. As more and more people take to mobile phones, rather than to laptops or desktops, the importance of mobile apps has increased enormously. It will be a good decision by any organisation or business to invest in mobile app development, to increase growth and gain market share for business.
There is great variety in mobile apps, as each of them is built for a different function or purpose, to satisfy the customer or market. So, we find numerous e-commerce apps, social media apps, music apps, gaming apps, travel apps, fitness & health apps and many more. In fact, the list goes on increasing. A lot of these are available for free to download and many are also priced. Most of them are available at the Apple and Google Play stores online.
Any company or organisation can build the app with their own dedicated team or can outsource them from dedicated developers. Outsourcing has a number of advantages and is cost-effective. Regardless of the size of your organisation you can open the doors of opportunities with an app. Both business and customers can reach each other on the go. Read on to know more of the advantages.
Reaching audience world-wide
More people have access to the internet than ever before and that through mobile devices. The market reach is thus worldwide. It has been reported that mobile apps have increased sales and revenues, as business is now accessible easily by customers anytime.
Direct advertising and marketing
The mobile app will strengthen your brand as it can build a relationship with your customers directly. Developers build the app with the option of allowing customers to communicate with the business. They get relevant direct information via adverts or chat. It’s also a cost-effective channel for business.
Better user engagement
Users’ or customers’ engagement is a big advantage derived out of the mobile app and is being exploited by business and organisations. A smooth, convenient experience is made available by the app. The mobile app development will include usually real-time chat, geo-targeted advertisements and a support desk.
Better customer service
The app can provide customer service when they need it. Customers can look up for info, check on reviews, make transactions if needed, get notifications offers and discounts and much more, all online at the touch of a fingertip, 24×7.
Visibility and Recall
As the mobile device is more personal, the app helps improve visibility of the product or service of the organisation, without any delay. A well developed, curated, user-friendly and well-designed app in turn helps the better recall or quick recognition of the brand by customers.
The accessibility of mobile apps is a great advantage as customers can freely access the app without any time constraints from anywhere. It helps them to view deals, know about trends, place orders or track their orders.
Adding social features.
Investing in developing an app, will help exposure in many ways, such as, adding a social feature. In-app messaging helps customers interact with posts, likes and comments. It creates an online community around your business and boosts your social standing.
Payment Gateways and mobile wallets.
When developing an app you would certainly like to sell your service or product through it Payment gateways and mobile wallets have opened the channel for faster and secure payment options. E-commerce gets a boost through a well-built app and helps conversion rate of users via mobile commerce, and statistics has proven it right.
Data Collection and storage.
Business always benefit from data whether it’s sales, financial, supplier or customer data. It all goes to studying customer preferences and market trends. The statistics gained over time can be extrapolated to help in informed decision making. The data collected can also be retrieved for good use later.
Integrating app with smartphone features.
When developing your app, take advantage of the in-built features of the smartphone. For instance, the camera feature of the cell phone can be used to capture pics and share them. The GPS feature can help users to get directions to and positions of nearest desired destinations. The Bluetooth feature can be used for data transfer useful to the customer.
So, if you are considering of using the services of a capable and experienced app developer visit- mobileappoutsoursing.com. We have the skill-set and experience to deliver you a dedicated mobile application, cost-effectively, on any mobile platform. Contact us for a demo or leave us an enquiry.