A recent market research shows that
- Among world wide mobile app users only 7.5% users make use of their mobile app several times a day, 9.9 % uses once in a day and only 18.97 % uses once in a week.
- 22 % of downloaded apps are only used once by the user.
These scenarios will definitely create a challenge for mobile app developers, and forces them to think about how to overcome these and develop creative apps to engage customers. Every developer’s intention is to make their app to become well liked and heavily downloaded, but many of them have to realize that doesn’t necessarily mean that this popularity or amount of downloads will not drive actual revenue for their business. The trickiest part about monetizing a mobile app is getting / retaining long-term customer loyalty from app users and it is much difficult to achieve.
Below given points can help mobile app development companies to build long-term relationships between app and its users.
- Attracting the Right Users
The first step taken to retain users who download your app is by making the right people to download your app. Usage of appropriate demographics about the app will help the users to download the app and it will be more useful for user to use it for the long-time.
- User Friendly Design
The significant reason for a user to continually use every app after the first download is because the design of the app and it’s easy to use features, even for new customers. It just takes only a few seconds for user to make decision about the effectiveness of the app, so making a good impression is important.
- Push Notifications
Push notifications is one of the simplest way to keep app users engaged and aware of opportunities to make any transactions with app. These notifications are opt-in by a mobile phone user; the notifications are set across the app experience whether these are triggered as the result of a person making an action on the app or due to a promotion, reminder or about events.
- App Offers & Original Content
To encourage continual use of apps overtime, share exclusive offers with audience to highlight the value of your mobile app. Synch with campaigns, relevant events and other promotions. To provide unique opportunity for potential customers. Use push notifications, social media and in-app messaging to alert users with original content unique to your mobile app audience.
What’s your approach to keep your users engaged with your mobile app, know more about latest mobile app methodologies, to be ahead of our competitors keep your apps updated contact us now we are here to delight you..