Mobile application development industry is thriving and continually evolving in recent days. As we could realize that mobile app market has matured from smartphones, tablets to wearable devices and Internet of Things. Business owners by understanding the significance of mobile apps started to focus on app analytics and mobile app marketing strategies.
The developed app to get more downloads and to serve the exact purpose with user engagement is ultimate, Push notifications is one such method that takes a significant role in user engagement and highly reduces app churn that leads to retain valuable customers and users as well.
Based on a recent study it has been concluded that,
- Increase in engagement between users who opted Push notifications vs those who didn’t was 88%
- Year by year Push Messages were 64.25% increasing in numbers and as well in Intelligence
- 52% of smartphone users have enabled push messaging on their mobile devices
- Push notifications are 2x better than Broadcast messages
We @ Mobile app outsourcing have sorted few points that discloses the “Role of push notifications to reduce app churn and retain users”
Quality Over Quantity
It’s not vital about how often you send notifications for your app, but about when & what kind of value they provide is what crucial. If you send too many notifications to users they will not find them useful, and feel to stop getting out from these notifications as they become annoyed and stop using the app altogether. So it is important to make sure that the notification you send should be useful for users with precise info.
Segment users and be smart in targeting
Context is king in push notifications, do not group all your app users into a single bucket. The way you prefer to reach your audience should be analysed well based on behaviour, response, past preferences and their engagement with the app. Make use of your app analytics that greatly helps in segmenting users into groups to provide appropriate information’s that prompt engagement and retention.
Keep in touch with updates
Key to a great relationship is contact, app-to-user relationships is no different in this sense. To improve your app’s retention rate, keep in touch with your users through push notifications. Offer your valuable users with updates, new features and much more. This makes them feel happy about the app usage and automatically they will become your valuable user, if they love it then they would refer too…
Churn factors for each app will be different but a successful app should always be a mix of strategies to keep in touch with users. To know more in detail mobile app development and user retention methodologies Contact us and boost your retention and engagement metrics.