A social networking company wanted to develop a multi-purpose social networking mobile app. This is where mobileappoutsourcing stepped in to take up the project. The client wanted its app users to be connected, enabled to share messages, clips, pics, etc. with other fellow members. The idea was to develop the mobile app to connect and interact instantly with others in the networking group via three areas, namely connectivity, entertainment and business.
The company wanted to launch the social media app with news feeds (public, friends, group) and Messenger service (with direct message, group messages. Wi-Fi Messaging). The app also included a ‘New Cinema’ feature containing reviews and trailers. Members could ‘raise an issue’ on the app (through Raise an Issue feature) and share moments, pics and other media files amongst friends and colleagues. Among all these, the Messenger feature is considered to be the most powerful and user engaging one.
The Messenger module was painstakingly designed and the contained the following features or functionalities. App users can send and receive text, images and video messages within the interactive chat page. The ‘Private Chat’ feature is for users to select a friend from the friend list and start the chat thread. The Group Chat feature allowed users to create a group and add other users as the members of the group. Any member can send messages to any other member in the group. The app also has a Wi-Fi Messaging feature in which users can connect to other nearby users without the internet using Swift and start a direct chat conversation for sending and receiving messages, videos, etc. via Wi-Fi network instantly.
The social networking gets business related benefits like offering a rich user experience and member engagement. It also offers future commercialisation benefit as it can support Advertisements. On the other hand, the app users (or members) can upload or share files, comment and view all the posts in the news feed. The Messenger can be used freely to chat with friends and colleagues. Using the ‘Raise an Issue’ feature the users can share content of public interest, problems or concerns, like in the case of an epidemic.
Mobile platforms help to engage the target audience more deeply on their personal portable devices better than any other medium. Social media has gained the most out of this. Apps help to build a following or customer base and sometimes works as an influencer too. An experienced and reliable mobile app development company that incorporates latest technologies can customise your mobile app to maximise the advantages you have. Mobileappoutsourcing offers you the kind of expertise and support you need; so, contact us or visit our website to know more.