The proliferation of mobile devices and supporting technologies has pushed businesses and organisations into developing mobile application for their use, to reach targeted audience, attract potential customers and for brand building. So, the mobile app has come a long way in a short time. But the exercise of building a successful mobile application is not easy.
One of the first decisions to take is on the mobile operating system to be selected. Your app should be purposely built for that OS. The current mobile market is being dominated by Android and iOS (iPhone) devices unlike a decade back when there was variety. Probably the last to withdraw is Microsoft (Windows phone). The two mobile OS platforms dominate 99% of the market today.
Identify target audience & markets
The first step is to identify your target audience and probable locations to be addressed. This will help you to go for the OS that is popular with your audience and your market. The Android platform is popular in the Middle East, China, India, Africa and also in Central and South America. However, iOS is popular in Western Europe and USA, besides Australia and Japan. These facts can help your product.
Prefer a customisable platform
As Android is an open platform, developers can customize the applications according to requirements. However, an open environment also has disadvantages. Developers tweak apps to fit to an android phone manufacturer’s device. Cheaper components on devices may cause slowdown of apps or bugs. There’s also an issue of platform version fragmentation in Android which is hardly an issue in iOS platform, as over half of devices are running iOS 11 presently. The development time is important for the client as app submission to the Google Play or App Store has to be done before launch.
Important App development factors
While developing the app, standards of integration with third party services should be considered, consider support scalability, data synchronization and access control. It is usually advisable to develop cross-platform mobile apps as they can run on any platform and will cost less to develop. Consider your requirements for building a hybrid or native app that works on multiple operating systems. If not developed in-house, choose an experienced app developer or app development agency. Cross-platform app development has also gained preference globally and we should give credit to the frameworks for such development. So, if you are developing an app as per your requirements, remember that the app or project has a choice of frameworks available for the developer.
A company like mobileappoutsourcing.com can help you out. Consult with our experts to select which framework (Ionic, Phonegap, Flutter) is best suited for your app idea and business. To know more visit our homepage at- www.mobileappoutsourcing.com, or leave us an enquiry and we’ll get back to you as soon as possible.