Geofencing is a technology that uses GPS, Wi-Fi, RFID, or cellular data to run a location-based service or tool that triggers a pre-programmed action in response to the location change or movement of a linked device over an assigned area on a digital map. Awareness of the user’s location or proximity to a point of interest in real-time is important in this software. You can have multiple active geofences simultaneously too.
How it works:
The geofenced area is established using GPS or RFID-enabled software on a Google Map or any other mapping service. An administrator or developer first creates a virtual boundary around a specified location which is drawn using APIs made by developers building the app. The geofence will automatically trigger a response or event when an authorized active device enters, exits, or dwells in the virtually fenced area. It is a location-based Tracking of Device on a Map
How it is Used:
By configuring the geofence, it can trigger mobile push notifications, text messages, or alerts, send advertisements, to a target audience on social media, or be used to disable some tech or deliver location-based marketing data. The data got from geofences can also be integrated/linked to CRM or other applications by the software.
A Trending Feature:
Geofencing is a trending feature now. With telematics, it can track, monitor, or control vehicles in the transport industry, or cattle in agriculture, or even unmanned drones in the sky! End-users can opt-in to location services to activate the geofence. For instance, at a concert, the venue may have a downloadable app to deliver info about the event. Or a retailer can use a geofence around his outlet to trigger alerts to customers’ mobiles.
More applications get Geofencing:
Geofencing is becoming a standard feature as more apps adopt it. Hospitality businesses can trigger push notifications when a potential customer passes by the premise’s boundary. For example, a downloaded retail store’s app, can push a coupon to your device, or register you, when nearby enough, or prompt an alert to get you to visit them. Marketing promotions done internally in a departmental store deliver in-store promotions to your customers walking in with a device. This feature is found in social networking apps, that use location-based filters, stickers, and other content triggered by a geofence. Smart appliances with Bluetooth connectivity can use the geofencing capability to program alerts or events as needed. Businesses and management can use geofencing for audience engagement at events, concerts, festivals, fairs, etc.
It can be used to deliver information and to crowdsource social media posts. It can track company assets, monitor employees at the field (in a geofenced area), clock entry and exit or & automate virtual time-cards, Organisations use it to secure areas/premises, for restricting entry/exit, as it can trigger alerts when someone enters, leaves or dwells in the secured zone. End-users can use this capability, like in iOS Reminders, where address/location can trigger a specific alert or notification. The opportunities seem limitless as more stakeholders use geofences for marketing and social media promotions.
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