Building your mobile app will cost you valuable time and money till the date of launch arrives. However, your launch plan is equally important as part of you marketing strategy because there are smaller tasks you need to manage will help your push it to a successful external launch. The attention you draw to your app after launch is not in your control, but there are certain tasks to help you get a greater chance of initial success. Here some useful tips to go about it.
Using Promo Codes
The promo code for your app, which is approved but yet to go live, allows you to let selected people to view the final app before actual launch. This strategy allows the press reporters to review the mobile application for coverage during launch and help get a good review published immediately.
Ready a Press Kit
A press kit for your app helps anyone to review or write about your new mobile app. It can contain the app store link and app description, the app icon, the app screenshots and possibly a one-minute video demo and some images for advertising and promotion.
Get Ready your Customer Support System
Customer support is also an important factor in marketing. Good customer support will lead to customer satisfaction, which is an important metric for your app’s success. As part of your marketing plan during the pre-launch period to collect feedback and FAQ information to enhance your customer support right from launch date and thereafter.
Develop a Key Message
Your marketing strategy should position your app in the market appropriately. Develop a key marketing message that is consistent and able to grab attention of potential users. Use it everywhere possible, like in the app store, your website, the press kit, advertising collateral’s, outreach message and other media.
Your website is important
Your website is still a valuable reference point for any potential user who wishes to explore the app’s features and uses. Your site will authenticate the app and also stand as a marketing head office. It can encourage via organic search more downloads. Make sure you start an app landing page and other online support with promotion in digital media.
Keep monitoring all channels
Maintain active social media accounts and the website with support portal to keep a watch on what’s happening around your new app. You can identify new opportunities and respond better to people and prospects.
Plan the time of the release of your app and announce a launch date, so as to work effectively. Do some outreach for your launch day by approaching the press and try get coverage of the release. Make the necessary updates as you continue with the launch, even in social media. Remember the launch is just the beginning of the long journey
However, develop an hybrid app, maybe using Flutter framework, as it will work on both iOS and Android mobile platforms catering to a bigger population of users and multiple devices, to push your online presence wider. Prepare an official announcement relevant to the launch and the capability of the mobile application.
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