The mobile smartphone has literally got into everyone’s hands. The expression is right as we see the awesome expansion and penetration of mobile phone technology across the world. The mobile device has now multiple uses and is increasingly overtaking our lifestyle.
People are ever more relying on such devices to check messages, emails, updates on social platforms, to watch videos, for work, for exercise, for leisure and much more. The list keeps increasing as more apps are being developed for various uses and applications.
Undoubtedly mobile apps play a crucial role in smartphone usage and simultaneously mobile app development has literally exploded. Hence, we have to keep a keen watch on trends for the year and more ahead.
The mobile app has now become an extension of the brand. Consumers are also expecting a personalized experience when interacting with more and more brands. Presently mobile apps are fast catching up with Progressive Web apps to bring the web presence of brands into the app market also.
On-Demand and Instant Apps
Many industries like retail, are taking advantage of every advancement in mobile technology, like offering customers On-Demand Service and Product Apps. Without actually installing the app on their mobile device, consumers can preview the app and its contents.
Mobile apps with wallet functionality, to perform financial transactions seamlessly for users, are becoming popular. The trend is to help users go about without using physical cash to satisfy various monetary transactions.
Mobile tech is now increasingly being used for the payments and financial transactions across the world. Google has recorded, in only four years, an increase of $500 million, going through mobile payments. Obviously this trend promises to get bigger in the coming months.
The wearable device market has also seen great growth recently and it is surely going to proliferate in 2019, as consumers start using more of the various versions of this app.
ChatBots in App
Chatbots are gaining popularity with start-ups and enterprises. Bots are increasingly getting integrated into apps and this innovation has started changing the human to computer interaction. It would be interesting to follow the trend in the new year.
AR and VR apps
The corporate world and many businesses too are looking to better visual experience for consumers, to help interact with them and their products, leading to converted deals. AR and VR mobile apps have arrived and they will tend to change the face of smartphone apps forever.