A Recent statistics shows that,
- 70% of sales organizations using tablets/smartphones experienced significant ROI
- Companies with fully mobilized sales organization reported 30% higher customer retention and 39% higher sales forecast
Many organizations today were moving on to the world of mobile apps that drive their sales and marketing campaigns to success. With numerous apps available in Google Play store & Apple App Store organizations are wise to try and take advantage of mobile marketing, which has become a necessity.
In every typical organization, marketing team regularly brings out and updates new resources, brochures and modifying messaging to have all hopes for supporting the sales force which brings more business. However, because the sales force is often spread out across the country or even around the world, it might be difficult for them to stay in front of competitors and to ensure that they aware of the new materials which marketing team has created to help them.
This is not about their inefficiency; both departments will be working hard to achieve the shared goal of increasing sales and improving the bottom line. However the disconnected communication leads to frustration and creates a gap between sales and marketing teams.
So what does an organization do in this situation? To go mobile is the best choice.
Go mobile with sales and marketing strategy will be the right solution, mobile apps for sales and marketing teams provide easy communication and offers sales team a great value to solve problems such as not knowing where to find marketing collateral and proposals, or which content to use. With mobile apps they can access the most recent, effective solution for their need on the go.
Key features of deploying mobile apps
- Real-time updates
- Increased brand consistency
- Enhanced Internal and external communication
- Pricing scenarios and quote generation
- Sales proposal creation
- Lead tracking/contact management
- Real-time collaboration with sales and marketing colleagues
Mobile applications brings better interaction between both sales and marketing departments and bridge the gap between the two by making an efficient solution that ultimately help customers to gain higher benefits. Get to know more about mobile application solutions for diverse industries reach us now…