Entrepreneurs need keen business acumen to survive the competitive market. Only those with marketing vision have adopted early the mobile platform to launch their respective businesses and products and penetrate in to the targeted markets.
But the question is whether you have the in-depth knowledge about web and mobile application, as some intensive research is required in developing a mobile app for your business requirements. First to get to know the advantages a business idea gets from the mobile application, read on.
Pros of Mobile App Development for Business are as follows
Nowadays customer service has evolved from a face-to-face job into a mobile app on a handy smartphone. It’s a real game changer as access to potential customers is maximized and customers too can conveniently interact or purchase on-the-move, or from home. It’s mutually beneficial and literally instantaneous. Hence the mobile app proliferation.
Bond with customer.
To make consumers aware of your brand or product, and to make connection (bond) with them, which can build trust mutually, is a daunting task for any business. But apps help build a loyal customer base.
More features for customers.
The app developer has the role of bringing out the most from a mobile app. Content displayed and features offered make up the user experience. It helps better user engagement and to retain users for long. Integrate it with the GPS to offer location-based rewards, or with the camera to entertain the user.
A mobile app does not come cheap, but the design and development will help generate more revenue for your business. Some freemium apps come as free downloads first, but later is paid for upgrade.
App-store or in-app search.
Launch your mobile app on the app store online for free or on payment. App store listing also appears in Google’s search results, allowing more visibility and awareness for you product, service or brand. It can be found through other branded apps too by in-app search.
Mobile apps go through an approval system before being hosted on the online store. This is to ensure security for users against data phishing, malware or virus on download.
Cons of Mobile App Development for Business
Cost of app development.
Mobile app development takes time and money. Application developers have to build it for different platforms unlike the web. An alternative is the optimised version of the responsive website. Developers have to make compatible with iOS and Android platforms which is time consuming. It has to get approval from app store before launch.
The mobile application needs to be updated for security and vulnerability issues or for compatibility to new versions/upgrade of software/OS. So, continual technical expertise is required.
The app store will have a cut of the profit you make out of your app through in-app purchases, purchase of service, or the app price.
To keep the app going you need to market it constantly via SEO, marketing collaterals, offline-promotion, etc. You may need to optimise it with a new set of tools. So, you hire app development experts for the job.
Nevertheless, before starting app development, it is advisable that you first make a cost benefit analysis to evaluate whether the mobile platform, is viable for your product or business. If decided, opt for an hybrid app, as it can work on the major mobile platforms by more users and on many mobile devices too, to increase your market share.
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