The widespread acceptance of user-friendly smartphones has opened up a Pandora’s box of pros and cons. But one undeniable fact is that mobile technology and portable devices have come to stay and ever spreading its footprint across the world, greatly influencing our lives. Digital advertising has begun its transformation from desktop to mobile, In-app advertising offers a higher click-through rate than web advertising as its displayed in the context of the app.
For a business advertiser, in app advertising has evolved into a potential medium to influence their target audience selectively, effectively. The mobile has virtually overtaken other media in the respect to reach, but on the other side it is still an evolving area. Any advertiser can adopt an in-app advertising strategy that can double their campaign RoI. The reason is that advertisements within the mobile app can attract the right user, at the right time, at the right place. It gives unique opportunity for Event organizers to reach users at times when its not possible via any other marketing channel.
Push notifications are an obvious choice for advertising, because they allow you to grab the user’s attention by sending a notification straight to the phone, along with most relevant messages. Marketers have to harness in-app targeting strategy offered by mobileappoutsourcing.com which is uniquely valuable, cost effective and paves way to generate revenue.
Advantages of the mobile advertising is-
- Publish customized Ads from the admin panel provided
- Precisely reach the ideal audience you prefer
- Most effective Ad network at targeting the right group
- Integrates seamlessly into the UX of the mobile app
Associations, Clubs, Event Organizers can embrace the in-app advertising strategy and help Ads reach consumers with pinpoint accuracy, besides generating revenue.