According to a recent research “Majority of smartphone users find out apps by searching in app stores (Apple App Store, Google Play, etc.), and the browsing data is 63% used for iOS, and 58% for Android apps discovery”.
The above statement reveals that search within app stores is significant for app discovery; optimizing shows up the apps in top search results and is therefore crucial to driving more downloads.
App Store Optimization is to gain higher App Store Rankings and it is the process of increasing the mobile apps visibility in App Store. To make it more specific, App Store Optimization includes the process App Store’s search results and making the app listed in top App Store Ranking.
Millions of people today are spending more time on their mobile devices and mobile applications. As technology is evolving Mobile apps are rapidly replacing websites as mobile apps become the digital hub for businesses and brands. But how to get the target market finding and increase app download?
There are some key factors that have to be concentrated when optimizing app store, the features are…
- Market Research & Analysis
- App Keyword Selection& Filtering
- App Icon & App Title
- App Description & Screenshots
- App Installs & App Utilization
- Reviews& Ratings
After launching every app to the app store, app with right keyword ranks higher and makes it easier for the users to discover app. With standout and eye catchy app icon attracts the users; so they are inclined to know better about the app with description and screenshots. Good and positive user reviews about app will also increases the app download ratio. Also, using the right keyword in app description smartly helps the app better discovered in App Store.
There are many other factors to be considered when optimizing for App Store search, you could spend all your time by optimizing the apps on regular basis – but missing a single factor in app development and optimization could cost you more than you expect. No confusion, get your work done with www.mobileappoutsourcing.com. We provide you the full service approach and have solutions, services and experience to make your App development and App Store Optimization successful. Start optimizing your app today!! To know more Contact Us