We are living in a connected world and modern telecommunication technology has made a whole world of difference with mobile smartphones and devices. So, every business, service or organisation is pressing to establish a mobile presence to achieve their goals.
The mobile website has become a very popular platform. However, it’s not the only way to drive conversion of visitors or users. You just can’t miss the role of the mobile app in this scenario to maximise conversions. Here we will be discussing how mobile apps convert better than mobile websites.
There are some 4 billion mobile users whose population keeps growing every day. It wouldn’t be a surprise that the internet traffic found worldwide has shifted to mobile devices to a 52% share. Unsurprisingly 65% of digital consumption in the USA is via mobile usage. And there is no sign of it slowing down.
Therefore, most business and organisations are adapting their strategies to this trend and are making their websites more mobile-friendly, to survive and to sustain their presence. As for the mobile app, to get the right solution, the mobile app has to be fully optimised to meet the brands’ and users’ requirements and demands. In fact, research found that mobile applications convert at a higher percentage than the mobile websites. The reasons are –
• Better personalisation of the platform for users.
• Easier communication between all stakeholders.
• Best utilisation of all features built into the mobile devices.
• Easy penetration by demographic and geographic priority of the market.
• Easy offline access and mobility.
• Increased engagement and retention of users.
• A better UI format leading to better UX.
• Speed and convenience of mobile devices get better.
Better Personalisation. It’s the personalisation of the app that drives conversions of users going online, in-store or from any device. The secret is behind personalisation is – areas of interests, behaviour patterns, locations and demographics. Mobile apps are useful tool for data aggregation, to analyse browsing habits and buying history. Even unique users can be profiled and it helps to automate responses and processes.
Choose the right app development team, to increase the level of personalisation and features to be coded into the app. The objective is to capitalise on a user-friendly, responsive mobile application that offers great user experience. Our very experienced team at mobileappoutsourcing can develop the best-in-class app for any purpose or business idea. Visit our website for more information. Kindly submit the enquiry form here and we’ll contact you very soon.