Smartphones and smarter OS today has seen the emergence of utility & productivity tools, data-editing apps, games and much more. From small to large organizations mobile apps have brought a remarkable growth in business operations and customer services. Mobile apps make it simpler for organizations to reach their customers instantly at the times of need. App marketplaces (App store for iOS and Play store for Android) made it easier for users to get any application at their fingertips and stay updated.

Developing a business mobile app has become a best practice among business owners but the platform in which the app has to be designed and developed is still in dilemma with some business owners, this is because many users started to use both iOS and Android devices.

Here we have disclosed some advantages of developing mobile apps in iOS and Android platforms

Advantages of having iOS apps for businesses

• Applications respond to multi finger gestures design and gives a better user experience
• iOS phones are with perfect hardware, excellent customer support and flawless software. Each and every iOS app works fluidly on an iPhone providing a great user experience
• Attracting new customers is always crucial for any business. IPhone-an attractive device for Tech Savvy audiences. With a well-developed and feature rich iOS app, businesses can enhance their reach for such people
• Designing an iOS app for a business is an innovative way to present the business offerings that can further enhance brand recognition
• iOS apps always stay safe from external threats and provides strong shield for virus and malwares, making it a perfect choice for business app development
• iOS apps have the ability to cater to the investment worthy clients and increases the reach of business with enhanced value
• The market image of iOS supportive devices like iPad and iPhone is making them increasingly important to improve business sales and productivity, and choosing this platform for business app will be a wise choice

Advantages of having Android apps for businesses

• Every business can customize an Android application on the basis of its in-house operations
• Android apps are cost-effective means for building brand to a business
• Android apps are not specified to limits so developers can implement their creative ideas and make application even more interactive
• Android platform is the best mobile platform for inter-application and inter-process architectures
• Android applications to boost business reach worldwide. The platform is made available to every user so that businesses can customize it as per their requirements and get apps that suits their needs
• Android platform doesn’t differentiate phone’s core applications and third-party applications, all will have equal access to a phone’s capabilities providing users a broad spectrum of business applications and services

Both iOS and android apps have equal demands in market, for notable achievement and develop your business get your apps available in both platforms, We @ Mobile app outsourcing has the capability of developing feature apps compatible for both iOS and android mobiles. To know more about our solution offerings, visit our Case-studies page and leave us an enquiry lets discuss the app.

As we could see many industries are making use of mobile apps to enhance user and customer experience, recently hospitality industry started to realize the wealth of opportunities as a result of mobile technology updation. Mobile application development with emerging mobile technologies not only improves customer experience, but also benefit hotels, resorts and other tourism industry operationally.

Mobile apps for hospitality industry will facilitate guests with the type of interaction they prefer. The following are some cases where guests can make use of mobile app in a convenient way

• Booking for rooms in resorts or hotels
• Reservations for dinner at restaurants
• Booking massages, spa appointments, etc.
• Laundry, dry cleaning, and other services
• Request for car parking
• Order room service
• Check in and check out
• Ordering drinks, towels, etc.
• Pay for accommodations and services and much more.,

These are only a few among the broader mobile app benefits for hospitality industry, below we have listed some ways that how mobile app enhances guest user experience:

Helps in taking smart decisions:  Created mobile app should be the virtual replica of your hotel with right ambience. This helps in analyzing the insights of customer behavior and their preferences. Real-time Insights into customer behavior will help in better planning and execution of services in hotels. With rightly designed Mobile apps hotels can provide their customers an extraordinary experience each and every time.

Effective Utilization of Time and Resources: With mobile apps customers can easily do self-service and all less operational tasks like reservation, requesting room service, making valet payment, etc., which can be easily done with a simple touch. Earlier staffs in hotels will be explaining offers, terms and conditions etc., Now mobile apps in place eliminates all such tedious actions and helps in allocating staffs to operations that require actual manual support. Mobile apps also enable to get feedbacks of customers about service offered instantly.

Improved Marketing efforts: Traditional print ads were costlier and not even has the options to track effectiveness of its reach. Exclusive mobile app for hotels will help to share current news about deals, latest and upcoming offers, special food festivals at your hotel, etc., in real time to all customers and this definitely minimizes marketing efforts and improves business benefits. Having share option in the app, satisfied customers besides giving you immediate feedback will also share the news within their circle of friends searching for a best hotel with exclusive offers.

So what more?? Mobile for app hospitality industry will make satisfied customers and becomes your social brand ambassadors with mobile apps you can reward and create more new as well as loyal customers. Visitwww.mobileappoutsourcing.com we show you the path to better understanding in the mobile app world. Get to know more leave us an Enquiry.

Mobile application development industry is thriving and continually evolving in recent days. As we could realize that mobile app market has matured from smartphones, tablets to wearable devices and Internet of Things. Business owners by understanding the significance of mobile apps started to focus on app analytics and mobile app marketing strategies.

The developed app to get more downloads and to serve the exact purpose with user engagement is ultimate, Push notifications is one such method that takes a significant role in user engagement and highly reduces app churn that leads to retain valuable customers and users as well.

Based on a recent study it has been concluded that,

• Increase in engagement between users who opted Push notifications vs those who didn’t was 88%
• Year by year Push Messages were 64.25% increasing in numbers and as well in Intelligence
• 52% of smartphone users have enabled push messaging on their mobile devices
• Push notifications are 2x better than Broadcast messages

We @ Mobile app outsourcing have sorted few points that discloses the “Role of push notifications to reduce app churn and retain users”

Quality Over Quantity

It’s not vital about how often you send notifications for your app, but about when & what kind of value they provide is what crucial. If you send too many notifications to users they will not find them useful, and feel to stop getting out from these notifications as they become annoyed and stop using the app altogether. So it is important to make sure that the notification you send should be useful for users with precise info.

Segment users and be smart in targeting

Context is king in push notifications, do not group all your app users into a single bucket. The way you prefer to reach your audience should be analysed well based on behaviour, response, past preferences and their engagement with the app. Make use of your app analytics that greatly helps in segmenting users into groups to provide appropriate information’s that prompt engagement and retention.

Keep in touch with updates

Key to a great relationship is contact, app-to-user relationships is no different in this sense. To improve your app’s retention rate, keep in touch with your users through push notifications. Offer your valuable users with updates, new features and much more. This makes them feel happy about the app usage and automatically they will become your valuable user, if they love it then they would refer too…

Churn factors for each app will be different but a successful app should always be a mix of strategies to keep in touch with users. To know more in detail mobile app development and user retention methodologies Contact us and boost your retention and engagement metrics.

Based on a recent study,

• Every installed apps were opened only 10 times per month
• 10% – 60% is the average retention rate after one month of app install

It’s now becoming a great challenge for many businesses to achieve adequate mobile app engagement and retention rates. In fact, user abandonment has increased to 25% from 20% in 2014.

Furthermore, if an app is opened only once in 7 days, there is 60% possibility that it will never be opened again.

The biggest challenge after developing and launching a mobile app is assuring that your users continue to use the app beyond the initial install. Keeping the churn of users as minimum as possible is what user retention, making sure that users who download the app will continue using it what engagement.

Whilst user engagement and retention is significantly a vital data point, in this article we have disclosed the important methods to increase app engagement and user retention that helps businesses to have greater ROI.

Engagement:

Engagement doesn’t mean sending a bi-weekly mass email or other notifications. In fact, that would be reinforcement and not being valued individually. Customer engagement nourishes only with personalized communication strategies like:

• Discover who your targeted users are
• Segment them by their needs and behavior
• Determine what strategy will be suitable for the user
• Engage them in the way they feel comfortable

Satisfied and engaged customers generate 1.7 times more revenue than normal customers

Updation:

Regular updates in the app will be a key to retain users. Every user prefer to use an app that they feel is progressing, and expect features and design to evolve if they are to be using the app long term. Responding to the feedback provided by users will turn into a product improvement and that ensures your customer will be with you.

Mobile Personalization:

Personalization helps to provide more unique, relevant experience to the user. The more aligned the experience is with a user’s needs and preferences, the more likely they are to continue to use the application.

Value addition:

To drive engagement and retention, providing users some attractive offers to use your app can go a long way. Mobile specific rewards, coupons, specialized content access, special promotions, and other offers will help to drive conversions, encourage engagement and automatically retains customers.

The above methods can significantly improve user engagement and retention to ensure that your application has impact in the highly competitive app landscape. To know more about mobile application development and retention techniques Contact us.

Today’s digital age has revolutionized the day-to-day activities of every common people; Shopping is the single core perspective where everyone needs to get the most as per their expectation. But in their fast running routine, users like to shop instantly where the product of their wish reaches them effortlessly by opting for online shopping.

Just as a justification to the above, a recent study shows that,

• 66% shoppers spend their shopping time with online retail
• Almost half of smartphone users downloaded a shopping app on their phone
• 54% of users prefer apps because the experience is better than mobile sites
• 27% shop using apps to take advantage of exclusive offers and discounts

These are just a boon to retailers who engage their customers with mobile apps and offering services as per their requirement, only an online retail business can shine if it meets the user expectation and gains their appreciation. What happens if they fail to do so? Will users prefer to go with same retailer???

There are some possibilities to lose some valuable customers…

Just scroll down, here are some awesome ways to attract shoppers with retail apps and gain their retention

Live shopping experience: Best way to engage customers is by creating an in-store user experience; look and feel, navigations, product listings, payment option should be made agile for better user experience and make them feel like real shopping. This automatically increases app download and drives higher traffic.

Compatibility: The developed app should be compatible to mobile devices; either it might be iOS, android or any other platform. App should be accessible to every user, so that they can enjoy the complete shopping experience with the retail app regardless of their mobile OS.

Add interesting insights: Provide shoppers an opportunity to engage, learn and understand something while visiting the store.

Promotional coupons and discounts: Promotional coupons and discounts are relatively economical to make when compared to other forms of marketing and advertising. This type of user engagement is very effective and that is the reason why many chains prefer this strategy.

Surprise gifts: Add little creativity and engage app users in a friendly way by offering some surprise gifts exclusively for the user which they never expected. Either the surprise may be one+one offer, scratch-off coupons etc., This small interesting things adds more flavor to app and makes it worth-while.

These ways are just handy information which we can discuss in short, but to know in detail about app development tactics, user engagement ways, gain customer retention and much more in mobile application development reach us @ www.mobileappoutsourcing.com your right app development partner.