Modern business is all about brands influencing their customers’ buying decision. This is where influencers come into play. A micro-influencer marketing platform is the latest client acquisition of ANGLER, which came through a referral.
The client who is an ISV, was actually looking out for Ionic developers for their project, but wanted to outsource the need. They had the Project Manager and Lead Developer working in-house, but needed support from experienced resources, like those ANGLER had in their team, for their product development.
The web-based marketing platform, connects social media influencers with brands. It works by connecting what’s trending and who’s making it trend, with the brands and influencers alike. For their product development, the company approached ANGLER Technologies. The ANGLER app developers suggested a 2-member team for application development and one resource for QA. The CEO of the company, an understanding person, was aware of the technical difficulties involved and the niche technology used. The client was happy on the team structure proposed and the approach to the project.
ANGLER suggested that they take up the development task and QA, so that the client need to look at business functionality alone. The maximum of the workload was being taken by ANGLER and that put the client in a comfortable state of affairs.
The application was promoted with well-targeted campaigns to get both the right influencers and the relevant audiences. The app worked with micro-influencers who drive higher engagement rates rather than with top influencers. This is an effective way to reach a highly targeted audience and gain their trust. An ad-tech platform for influencer marketing, it helps participating brands to reach the target audience via awareness campaigns through millions of social media influencers.
Mobile platforms whether iOS or Android help to gain or retain the client’s target audience, work to create loyalty, help build up a customer-base and empowers UI and UX for user advantage. Choose a mobile app development company with experience in executing numerous projects for clients across domains, and across the world. Incorporate new technologies and be future-ready. Choose a full service provider like ANGLER. Contact us to get the support you need, or visit our website.