Smartphones and Mobile App Development technologies have taken deep roots into our society and the industry irrespective of verticals. This innovation in mobility has benefited e-commerce in particular and by integrating this tech into our system we are devising a new term – “m-commerce”. With smartphone usage ever increasing, it has changed the traditional ways of shoppers, putting the store into their pockets and enabling price comparison via mobile apps. Brands now have greater access to potential customers via native apps / hybrid mobile apps. With smartphones getting cheaper and internet access affordable, today major brands and stores have gone online. The advanced features embedded on mobile apps and mobile devices has enhanced the buying experience to new levels and revenue generation by its scale.
Stakeholders in e-Commerce are taking to various channels and social networking to promote and advertise their mobile apps, to promote their business. Driving this mobile and e-commerce business are some important factors & we shall examine them here.
Pervasive Mobile App Development Technologies: As discussed here earlier, mobile apps have become the key to revolutionizing e-commerce in India and across other parts of the world. Mobile app development has become a key factor in satisfying innumerable consumer needs. The mobile app has transformed into a virtual showroom or shopping mall with personalized shopping experience directly into the pockets of their relevant audience. Technologies like Virtual Reality (VR) and Artificial Intelligence (AI) have greatly enhanced the mobile apps via its user interface and user experience.
Using Push Notifications: Push notifications to mobile devices play a key role in promotion as they prompt, via the app, the target audience to respond to deal or maybe a sale, that could encourage impulsive buying too.
Location-based Services: Modern telecommunication has enabled location positioning via the mobile app, to help sellers identify the customers and their proximity to a point of sale. The Global Positioning Technology (GPS) enables big data and real-time data analytics to generate personalized recommendations for purchase to individuals, based on their social media likes, shopping history, demography, etc.
Social Media as an Influencer: Social media generates ‘likes’ or ’dislikes’ and sharing of recommendations, which all play the role of a virtual influencer. The social media platforms have good penetration into the target markets, owing to customer profiling and the smartphone or mobile device.
Payment Gateways & Wallets. Modern software technology has enabled e-commerce with online payment gateways and methods, supported by online banking and financial transactions using digital and internet technologies. Payments done through the smartphone or tablet has been facilitated by mobile apps or wallets which are safe and secure for transactions.
MobileApp Outsourcing promoted by ANGLER Technologies, is in the business of developing native / hybrid mobile app development for any business idea you have. Just converse with our mobile app development experts to find what suits you best, like Android apps or iOS apps, native or hybrid apps.