The world of business is increasingly adopting and operating in a digital environment. Technology is now a major influencer and mobile devices and apps have become predominant players here There are some 5 billion mobile phone users worldwide and this population is growing rapidly. Modern business and organisations recognise the value of user experience (UX) on the mobile platform and its interactive potential. As usage expands, the mobile app market is getting flooded with apps and also attracting a lot of players who want a piece of the lucrative pie.
Importance of app prototyping.
Whether a start-up or an established brand, the mobile platform is now a preferred marketing collateral to monetise a product or service or a cause. However, before entering the market with a mobile application, stakeholders have to check its feasibility before full-fledged development of the project.
The mobile app prototype is an interactive UI that duplicates the design and functionality of an actual application. Prototype is a form of replica used for researching and validating the design, direction and functionality of the business proposal set on the mobile platform, built by mobile app developers. It is a preliminary visualization of a working product, a virtual recreation to simulate and test the functioning and impression of the actual product before launch.
Therefore, Prototyping the application will offer many benefits:
Design Validation. Prototyping should be part of the design process. The app development team can find out how the user interacts with the UI. Problems can be identified and improved quickly.
Identify Improvements. By testing the prototype, the concept can be validated and issues identified before completion.
Cost-efficiency / Cheaper. At this stage, it is less problematic and expensive to solve and correct problems, before full development starts.
Client Involvement. In this phase, all stakeholders and the client can be involved, technical issues resolved and the strategy can be drawn up.
UX Validation. User experience is critical to the success of an app. Running a prototype is effective to validate usability and engagement effectiveness.
Better Clarity. The mobile app can get better clarity of objectives, as stakeholders can view and interact with the prototype to check on all aspects and enhance it if needed at this stage.
Predictability. With the vision for the app defined, the predictability of development is better, with better estimations and understanding of what is to be built against functional specifications. It helps eliminate any surprises after development.
Easier Collaboration. Teams working together can iterate and collaborate efficiently, make changes quickly for clients, do continuous interaction with UX designers, developers and product owners while in the prototype state but settled to be effectively carried over to development stage.
Acceptance & alignment. Achieving alignment with all stakeholders at the planning and design stage is crucial to convince all involved in the project and gain acceptance. The prototype is an effective and cheaper way to walk through the development of the mobile app without hiccups and retrospective corrections.
Mobile app prototyping is a useful form of research and testing to validate an app concept. Modern business is all about brands influencing their customers’ buying decision. Applications working on Mobile platforms whether iOS or Android, help to gain or retain the target audience, help aggregate a customer-base, create loyalty and empowers UI and UX for user advantage.
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