According to a recent research “Majority of smartphone users find out apps by searching in app stores (Apple App Store, Google Play, etc.), and the browsing data is 63% used for iOS, and 58% for Android apps discovery”.

The above statement reveals that search within app stores is significant for app discovery; optimizing shows up the apps in top search results and is therefore crucial to driving more downloads.

App Store Optimization is to gain higher App Store Rankings and it is the process of increasing the mobile apps visibility in App Store. To make it more specific, App Store Optimization includes the process App Store’s search results and making the app listed in top App Store Ranking.

Millions of people today are spending more time on their mobile devices and mobile applications. As technology is evolving Mobile apps are rapidly replacing websites as mobile apps become the digital hub for businesses and brands. But how to get the target market finding and increase app download?

There are some key factors that have to be concentrated when optimizing app store, the features are…

• Market Research & Analysis
• App Keyword Selection& Filtering
• App Icon & App Title
• App Description & Screenshots
• App Installs & App Utilization
• Reviews& Ratings

After launching every app to the app store, app with right keyword ranks higher and makes it easier for the users to discover app. With standout and eye catchy app icon attracts the users; so they are inclined to know better about the app with description and screenshots. Good and positive user reviews about app will also increases the app download ratio. Also, using the right keyword in app description smartly helps the app better discovered in App Store.

There are many other factors to be considered when optimizing for App Store search, you could spend all your time by optimizing the apps on regular basis – but missing a single factor in app development and optimization could cost you more than you expect. No confusion, get your work done with www.mobileappoutsourcing.com. We provide you the full service approach and have solutions, services and experience to make your App development and App Store Optimization successful. Start optimizing your app today!! To know more Contact Us

Many businesses and organizations today own websites, with this popularity and the expanded size of mobile app usage, mobile strategy for those websites has become more significant than ever. On web, everything moves at lightning speed, this might be daunting for business owners to keep up.

It has now become a challenge for many businesses to decide and select between a Mobile application (MA) or Responsive web design (RWD) for their business development. Each solution has its benefits and shortfalls; nevertheless, selecting the appropriate option that works for the organization depends on their circumstances that are to provide end goals.

For sustainable business development Mobile website creation should be considered initially, which helps to increase mobile web presence, whereas a mobile app will be useful to reach the widest possible audience. It also rarely makes sense to build an app without having a mobile website in place.

Mobile website has a number of inherent advantages over apps including,

Wider accessibility
Cost-effectiveness
Compatibility
Sharing and upgrading
Easy to find and Reach etc.,

Despite the benefits of the mobile web, apps are still crucial and there are a number of specific advantageous scenarios where mobile app will be the best choice.

• Higher Interaction
• Regular Usage/Personalization
• Complex Calculations or Reporting
• Native Functionality
• Wireless connection and accessibility
• Enhanced connectivity
• On the go searches etc.,

As long as mobile remains a relatively new frontier, the “web or app” question will remain in consideration for businesses /organizations seeking to determine mobile presence. For every organization mobile goals are significant to drive marketing results,

Are you a business owner? Can you make use of your existing skills, then Responsive Web Design is the right approach or if you want a better performance, faster implementation high quality user experience and seamless transactions then selecting Mobile App for your business will be the right choice.

To know more in detail about mobile app development techniques, solutions and strategies Contact us…

People today enjoy using their smartphones as they can accomplish many things on the go such as social networking, reading e-mails, watching movies and plenty of other activities. We enjoy using smartphones because we have many applications that make every activity easier.

Mobile applications and mobile technology has now become the center of attention, as world is switching to wireless solutions Mobile Application Development is on rise. Major challenge faced now is selecting the exact development methodology, as there are a large number of platforms are being introduced constantly.

If you think of developing mobile applications, an important decision has to taken, that is to select either a native application or a hybrid one.

Native method

Native applications are built using the native languages ie, platforms such as Java on Android, Objective-C on iOS. Key advantage of native applications is apps performance. Native apps can be compiled into machine code to deliver the best performance to be achieved from the mobile phones.

Hybrid method

Hybrid applications are web applications in the native browser, such as Web View in Android and UIWeb View in iOS. Hybrid apps are developed using CSS, JavaScript, and HTML, then wrapped in native applications using integration platforms. This provides the facility to use any web-native framework as much as required.

Both Native and Hybrid app development are the perfect ways to fulfill the diverse needs and preferences of developers and end-users, every solution has its own pros & cons, its upto the solution provider to decide which type of app development fits their need and which one to integrate in developing application.

Are you a business owner? Thought of developing a mobile app for your organization? Reach us @ www.mobileappoutsourcing.com. We focus to deliver, cost-effective, high quality, time bound and value added mobile app development solutions to meet your requirements in order to gain greater return on investment for mobile technology initiatives.

In today’s technology age numerous organizations and individuals were striving to achieve top spot in app downloads. Many believe success of app depends on the type of its capabilities and functionalities sometimes this strategy will be appropriate but the real difference between an app that sells and one that doesn’t is testing the app.

According to a recent Study

• “Users are more likely to quit a program if it has functionality problems, no matter how promising it seems. Even the simplest apps can be beneficial for an organization if they work correctly”
• “About half of the poor reviews on app stores are based on issues like crashes, network performance and battery drain”.

There is no possibility of launching an app fully loaded with bugs and issues to the market, if it’s properly tested before launch. If a user identifies error into an app then it will directly affect the engagement and app download ratio.

Here are some of the key points that have to be taken care for successful mobile app testing:

Think from customer perspective

Every developer must think from user point of view for better performance, ultimately users are the reason for every application development. Developer must think that what all are the features that users would love to have and how that has to be function etc, what all are the functionalities to be used and are they the appropriate ones as per the need has to be taken care.
Strategic plan

Developers must build some strategic planning mobile application testing before launch. Strategic planning helps developers to define their work completion timeline and also ensures the soft flow of process.

Focus on Non-functional testing

Testers are more concerned in testing app functionalities and performance, sometimes they might fail to give sufficient attention to the non-functional features like app layout, performance, loading and performance time, expected output generation, etc. Without e testing of all these non-functional area, app might face so many problems in the real world.

Apart from manual testing, nowadays various testing tools are available to provide a visual analytics and developers can know how users are interacting with his application and can implement expected changes. Such information will help for better improvement of various modules and support for a successful app launch.

Interested to know more about Mobile application development and testing solutions feel free to reach us @ www.mobileappoutsourcing.com

Many people today face a lot of confusion between advertising and marketing with mobile apps. For every business promotion marketing via mobile apps has become significant. “Which is your target market? What are you aiming at? Who are your competitors?” These are some of the questions that should be given attention when developing mobile apps for marketing.

Digital transformations and mobility solutions today are impacting the organizations operational efficiency to greater extends. The operational efficiency might be the speed or pace of operations. The advent of broadband Internet, smartphones and mobile applications has dramatically changed customers marketing experience and their expectations for businesses.

According to a recent statistics,

• 59% of businesses started to increase their real-time app marketing budget within next year
• 98% of business owners reported a positive impact on revenue just from real-time marketing with mobile apps.

However, marketing with mobile apps yield immense benefits, a properly planned and executed marketing strategy works among the masses.

Ways for on-line marketing with Mobile apps

• Advanced Audience Segmentation
• Comprehensive Data Aggregation
• Real-Time Reporting
• Time & Event-based Campaigns
• Dynamic Customized Content
• Flexible Integration
• Reaction on e-mails and notifications monitoring
• Study Customer Behavior Patterns
• Refine Your Marketing Strategy
• Choose the Right Mobile Technology

Doing marketing to reach customers at moments via mobile apps highly impacts targeted audience and trigger activity based campaigns. Since as your business evolves, opportunities for visibility will change, as well. So, how do you go about planning out a mobile app marketing strategy that can also guarantee success to a large extent? Get to know more about mobile app development contact us.,

Android 6.0 updates and features

Recently Google announced the official rollout of Android 6.0 update- Marshmallow. The latest updated OS bring in a whole lot of new features and improvements; Marshmallow carries an option that let users to control and change the information what each app can use. Apps Permissions will let users to toggle on or off access to information like, location, contact, camera, media, identity and much more.,

So now let’s see the areas that Google has focused on for Marshmallow:

App permissions

App permissions have been restored in Android M, this now helps to choose, accept or deny individual permissions, further the permissions have also been simplified and will be requested at the first time while try to use a feature, not at the point of installation.

Fingerprint support

On Marshmallow, Google let users to secure individual apps with fingerprints, along with fingerprint scanners on phones running Android Marshmallow. This new feature is not only to unlock phones, but to make purchases, bill payment and for shopping or within Play Store apps.

Web experience

Customized chrome tabs will allow apps to open a customized Chrome window on top of the active app, instead of separate launching. This provides a faster and more intuitive user-experience when navigating between apps and the web.

Enhanced cut, copy, and paste

Another meaningful change in Marshmallow is the way that it handles copy and pasting text. Rather than making jumps in the screen to find and decipher cut, copy, and paste buttons, Marshmallow will float the options directly above the text that has been selected.

Get to know more on latest mobile updates? Need assistance for any mobile app development? Get in touch With us…

Businesses today are challenged with engaging consumers; deploying mobile apps will be a great way to endure brands in front of the fast running market, mobile apps have become the tool of choice for consumers and businesses as they provide significant returns on investment. There are a multitude of mobile apps in the marketplace, some of them are classified as informative, others meant for convenience, and some are purely for entertainment.

It is critical to understand the customer’s lifestyle choices, purchase preferences, and overall experience with specific brands, it is even important to analyze how specifically they are using mobile devices in their daily lives.

According to a recent study,

• 62 % of Mobile applications save users time.
• 29% cost-saving of a business was achieved with their mobile app
• Retailers experienced a 15 % growth in sales from mobile applications.
• 72 % organizations were utilizing mobile apps for their businesses.

Does everyone know the strategy to increase their brand awareness with mobile apps? If not, then the below tips will be useful to increase brand awareness…

• Build customer loyalty and delight them by offering discounts and promotions for using your app.
• Utilize push notifications to promote offer special deals, events, and provide relevant information about your brand to users.
• Promote special events by providing up-to-date information.
• Location based marketing with customized marketing messages based on their specific location and preferences will highly engage users.
• Keep customers informed about product launches, new developments and other unique things that would interest them.
• Fill your app with information about your service offerings, business solution, menus, and more.
• Get instant feedback and use it to improve customer service
• Create a survey or run a poll then show them that you are listening by taking action on their feedback.

All these are effective tactics that a business can use to get the most out of having a mobile app.

Interested to develop your business mobile app? Need assistance? No more delays reach us @ www.mobileappoutsourcing.com to fulfill your business app development requirement.

When designing a mobile app some important elements should be considered, which makes the work more effective and responsive in terms of design and time. It is imperative to understand the behavior of target market prior to going ahead of mobile app development .The amount of time spent for designing app; and focus on the user interface design will increase app’s credibility.

The following design tips highlight the most important things to consider when designing a mobile app.

Interaction:

An interactive user interface is what preferred by every user, surprising with special features may help to retain users. Most of the users get amazed to work with some interactive and engaging interface design. Hence it’s better to maintain the consistency in the flow of data and integrate smoothly executing functions within the application.

Multiple Resolutions:

While designing mobile apps screen sizes has to be considered significantly as mobiles are smaller than desktop monitors you’re used to design for. As Mobile devices is a whole new world and available in different resolutions and size. As no longer the design size and resolution can be maintained for every device, multiple graphics can be created to show how they will look on different mobile devices with different resolutions.

Layout:

As smartphones have in-built sensors which help to understand the orientation and display the information correctly. It is significant to add a fluid layout for app designs on mobile devices as it helps to view images appropriately; portrait and landscape layout has to firmly develop for the app so that the graphics will fit each screen resolution.

Color scheme:

Choosing a color scheme is one of the most creative aspects of app design. Contrast and color schemes should be eye-catching, beautiful, and contribute to the overall ease of using the app.

Mobile apps with a great UI consistently beat even faster and functions well, If your app is easy for a user to learn and quick to use it will succeed in the bustling marketplace. Get to know more about mobile app design and development techniques and solutions contact us now.

Mobile app market has developed tremendously over the last few years and now various enterprises started to adapt mobility solutions and realized the potential of smartphone apps for their business development. This mobile app deployment creates the need for quickly developing apps that functions in multiple platforms with easy maintainability for enterprises. Here comes the implementation of cross platform mobile development to make “Build one and run on all” possible.

To make profitable business and to make it reach new horizons every business owner likes to have a mobile application with multi-platforms (Phone gap, Sencha, Xamarin, Titanium) adaptability, so that their customers can make use of it on the go. The most preferred mobile platforms today are iOS and Android. But it is also worth thinking that developing an application for Windows mobile and BlackBerry.

For every business enterprise it is significant to study and understand the platform that majority of target audience are using and the same becomes their choice platform. But when catering to a huge pool of audience they may use iPhone, Android, Windows and BlackBerry, or others, so developing mobile apps adaptable in cross-platforms is vital for enterprises for business development.

Benefits of Developing cross platform mobile apps

• Uniform Look and Feel
• Greater Reach
• Easy Marketing
• One Instead of Many – Cost effective
• Reduced Development Costs.

Developing cross platform mobile application helps to acquire and retain as many customers as possible and deliver highest quality engagement within the enterprise market. Get to know more about cross platform mobile app development reach us @ www.mobileappoutsourcing.com

In this world of app development today, almost all powerful apps were highly specialized with APIs; each API (Application program interface) has been developed in a way to serve a specific function for delivering stunning results. Necessity of API has become imperative like, how customers drive business models of tomorrow’s global brands. Behind every outstanding mobile app or web app, APIs are instrumental to spread the application and increase user reach.

Services were connected to create new cloud and mobile apps; APIs help to access data in enterprise without comprising security and performance.

Extensibility and robustness of API facilitates to integrate and execute Mobile application programming, design, and development helping businesses and individuals stay connected and perform complex business processes with ease. To help speed this, we’ve integrated API capabilities to bridge the gap between cloud and application.

We can make mobile apps more influential and interesting by using API integrations. This makes it possible to share data between apps and web services. Get to know more reach us @ www.mobileappoutsourcing.com