In recent years, increasing brand recognition and market power have found a new ally in mobile marketing. Focusing on profit goals, company size and resource allocation, selecting the appropriate mobile marketing strategy is the major concern, Since the number of mobile device users who access the Internet while on the go continues to soar, smart business owners would be wise to take notice of this trend and respond with a smart marketing plan that infuses mobile marketing strategy with current website-based initiatives.

Below given are the best 3 effective mobile marketing strategy

Marketing Goals Review

• Making use of social websites for business development will drive traffic to mobile websites.
• Determine what the website should consider and then convey that clearly with user friendly applications.
• Make the mobile website to be interactive, unique, creative and engaging.
• Make sure the mobile website is clear it offers something different than traditional website.
• Messages should be coherent and should convey larger marketing plan.

Mobile Technology improvement

• Making the website to be effective, responsive and developing into a media marketing product
• Ensure mobile website works equally well on all platforms before the site “go live.”
• Make sure that progress obtained and reliable data can be tracked correctly, and the strategies adapted should continue to support long range goals.

Develop Unique and Engaging Mobile Website

• Smart mobile marketing strategy using an integrated approach with latest mobile technology will help to reach the exact target audience
• Comprehensive strategy review and implementing a plan that is unique and engaging.
• Current website should be evaluated for effectiveness on mobile devices, which increases the maximum ROI.

In addition, the most effective mobile marketing strategies utilize as many social media platforms as possible to promote brand recognition and generate consumer engagement. Rapidly developing, mobile marketing is a potent source of strong ROI and has proven that a well developed plan can help maintain the competitive edge and increase brand appeal and loyalty.

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A recent market research shows that

• Among world wide mobile app users only 7.5% users make use of their mobile app several times a day, 9.9 % uses once in a day and only 18.97 % uses once in a week.
• 22 % of downloaded apps are only used once by the user.

These scenarios will definitely create a challenge for mobile app developers, and forces them to think about how to overcome these and develop creative apps to engage customers. Every developer’s intention is to make their app to become well liked and heavily downloaded, but many of them have to realize that doesn’t necessarily mean that this popularity or amount of downloads will not drive actual revenue for their business. The trickiest part about monetizing a mobile app is getting / retaining long-term customer loyalty from app users and it is much difficult to achieve.

Below given points can help mobile app development companies to build long-term relationships between app and its users.

• Attracting the Right Users

The first step taken to retain users who download your app is by making the right people to download your app. Usage of appropriate demographics about the app will help the users to download the app and it will be more useful for user to use it for the long-time.

• User Friendly Design

The significant reason for a user to continually use every app after the first download is because the design of the app and it’s easy to use features, even for new customers. It just takes only a few seconds for user to make decision about the effectiveness of the app, so making a good impression is important.

• Push Notifications

Push notifications is one of the simplest way to keep app users engaged and aware of opportunities to make any transactions with app. These notifications are opt-in by a mobile phone user; the notifications are set across the app experience whether these are triggered as the result of a person making an action on the app or due to a promotion, reminder or about events.

• App Offers & Original Content

To encourage continual use of apps overtime, share exclusive offers with audience to highlight the value of your mobile app. Synch with campaigns, relevant events and other promotions. To provide unique opportunity for potential customers. Use push notifications, social media and in-app messaging to alert users with original content unique to your mobile app audience.

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A recent study states that “97% of mobile subscribers will read a text within 15 minutes of receiving it, 84% will respond within 1 hour But 65% of email will be in spam”

The demand for access to business information through mobile applications has become significant these days, Operating Systems such as iOS, Android and Windows are surging as consumer preferences and spill over into the business workforce, Businesses owners now were learning about the ways how mobile technology can be used to increase their productivity and profitability.

Below given are some key areas where mobile apps created a great impact:

Mobile technology allows employees to use company data and resources without being tied to a single location; mobile devices on the hand helps to be in touch, be productive, and helps to make use of company resources anytime.

• Collaboration / Communication

Mobile technology allows companies to have an unprecedented level of connectivity between employees, vendors, and/or customers. Workers can make use of their mobile devices to download applications that allows them to connect with others by passing messages or connect through social media. Real-time communication in delivering business has benefits, such as improved customer service, efficient use of employee time and a greater range of products and services delivery.

• Product Development

The interactive nature of mobile technology for sharing information through any medium allows businesses to get immediate feedback on services and products from customers, speed and accessibility of mobile applications helps to stay ahead from competitors and leads to product upgrades moving at a faster rate and helps a lot in development.

• Marketing & Lead generation

Mobile technology brought out a new dimension in the field of advertising and marketing for businesses globally. Potential customers in these days were mainly finding business advertisements on mobile phones with a wide variety of mobile marketing technologies including: SMS (text) messaging, banner ads, mobile websites, QR codes, IVR messaging and more.

• Commerce

Mobile applications finds its commercial purpose in many ways, listed below are few.,

• Mobile ticketing , mobile banking ,mobile shopping
• Location-based services
• Information services / discovery platforms

Mobile apps could be an edge for business in the increasing competitive challenges of recruiting and retaining talent in the coming decade. To know more about mobile application development solutions contact us now.

In recent present, there have been countless apps in Google’s Play store and Apple’s App Store; and there has been a tremendous change in the mobile industry. Many mobile app developers and entrepreneurs have started to create lots of unique mobile apps with the latest technology frameworks like phone gap, titanium and xamarin are enabling compatibility across platforms.

Demands of businesses and consumers to have a mobile app have become crucial ‚ their requirement are to have an out-of-the-box mobile application that can provide a sophisticated user experience. Their expectations are to have feature-rich solutions inclusive of technologies such as video, mapping, real–time notifications, data capture, location awareness, near field communication (NFC), data synchronization across platforms, and more. Developing a mobile app with all such requirements have quickly becomes a challenge for companies and organizations.

Following are the three successful and great techniques that are used in developing a mobile application

Innovation

• This is something which people never seem to realize or think about. No one needs a flashlight app, tip calculator or an image sharing app.
• Re-invention is what many people don’t like, there must be something distinct, different and innovative about the application this is what every user expects.
• It has become crucial for an application developer to come up with something new which people have never seen before.
• However, it is not an easy thing. But this has to happen by deeply analyzing and understanding the requirements and to out-flank the competitors.

Design

• Hordes of mobile apps are now available in market from the app providing sites like Google and Apple
• The primary focus of any app developed should delight the person and make the app more suitable for usage
• User interface is what attracts many users and makes them feel good while using an application
• It is better to have graphics, animations and all attractive features in the app.
• But it should not be boring and it should not be without purpose.
• In addition, required analysis should be made and how people use the app and try to make necessary improvements on that.

Efficiency

• One thing to be considered is that Tablets and Smartphone apps still have limited CPU power.
• Apps which utilize 4G or 3G data may be sometimes prone to crashing
• App developed should have the essential functionality by making sure that they are effectively and efficiently used.

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Mobile apps have become a vital aspect for many businesses today, and it has been developed without the consideration of industry or vertical which it belongs to, number of customers and the size of industry whatever it may be. Smartphones now has become the easiest way for business owners to engage with existing customers as well as to attract the new ones towards business.

Developing a business mobile app will be a crucial task and a real-world problem to identify; developing an app with initial process, fine-tuning the developed app and taking it forward for deployment will get you off to a good start. For every aspiring business it is important to have a business mobile app.
Here are some of the useful tips to create a mobile app for your business.

• Business mobile apps are undoubtedly the replication of its desktop application or website and to make it more accessible for a mobile user, by providing a core of the application and eliminating some complex features
• Business apps should be designed in such a way to provide the ability for users to easily carry out all relevant tasks and processes on a mobile device as they could on a desktop
• “Perfect” button/tab size, is very important to ensure that there is enough area to handle the app, without risking touching a different button
• Progression of numerous mobile operating systems resulted in each functioning in its own way of doing things. Even though desktops and mobile OS may look similar

  “A recent study shows that iOS apps, Android widgets, Windows Phone live tiles and so on all present different ways of achieving the same results”.

• Differences in usage of various mobile operating systems will highlight the importance of taking a multichannel approach with same look and feel ,this is also an another important key feature to be considered in developing a business mobile app
• Business mobile application must be deployed on a mobile device consider these four important options: Native language, Hybrid apps ,Web approach and Mobile middleware platforms
• To sum up, do a little research in order to hire a right developer for your app development venture. Once you choose a developer, just follow the above mentioned steps to ensure that your app development process is smooth and trouble free…!

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A statistics have clearly shown that

• Currently there are four billion Smartphone users
• By the end of 2014 mobile searches will overtake the desktop traffic

Mobile websites had become the great online arena for users, this implies that no regard with matter like what kind of business you have, who are all your targeted audience or customers etc., among them who will be on mobile and web? & how you can reach them? This will be the biggest question….Mobile searches made these quite simple and it is also important to know that mobile SEO has got many unique challenges; the one particular aspect which cannot be ignored is that it offers great opportunities for people who are willing to put their interest.

Taking into consideration majority of consumers were becoming very much comfortable with their mobile phone searches, using their Smartphones they will search for any information before they start proceeding towards that, This is not a rare occurrence ,this is just common .

There are certain procedures to optimize the mobile search option. The following are some of few

• Responsive web design is one of the best practices and it is something which is considered as very important by Google, also it should include multiple aspects like using media queries, etc.,
• Another feature is dynamic serving. Google and other search engines will be aware that different HTML can dynamically exist on the same URL in case if responsive design is not optimal
• Having separated mobile URLs will be an added advantage. These will not affect organic search traffic
• Before creating a mobile site, proper understanding of what are the wants and the needs of people to whom you are trying to reach is must

Technology has made many devices efficient and compact; similarly web researching is turning out to be more mobile. Normal people and Consumers find it easy to access from their tablets as well as Smartphones. So taking advantage of an opportunity that good mobile search strategy offers will really make your business more important and even optimizing the desktop traffic.

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A recent survey confesses

• 87% of all connected devices will be mobile by 2017
• 88% of the people using mobile apps for business take action

In recent days Smartphones are the happening topic and as time goes on, mobile application market is doing a lot in continuing its popularity explosion. Within few years smartphones have transitioned from an over-powered toy into a hyper-productive business tool. As this post-PC world unfolds, business executives are turning to a growing array of mobile business apps to increase productivity and collaborate effectively.

Keeping up with consumer demands in business will be a never-ending process. How do you satisfy your customers in a culture where quick, ready access to products and/or services from a variety of devices is becoming more the norm than the exception?

Solution is mobile apps which helps to maintain, sustain and develop customer base. If you want to keep your business top of mind and easily accessible to your customers then you need to be on their phone. Businesses now need a mobile app for survival.

Below given are some of the ways that how mobile apps boost businesses:

• Enables to access and manage any business data on-the-go
• Improves and Increases customer contacts
• Ease in performing routine functions like preparing invoices, purchase orders and reports
• Business calendars can be managed
• Field sales force can access in the app to make decisions, get relevant information, and close deals quickly and instantly
• Inventory management can be performed easily from off-site locations
• Routine reports sharing and workflows can be prepared and managed easily
• Desktop applications can be made available on mobile, so business activities can be conducted at anytime from anywhere

How this will be beneficial for a business?

• 66% of communication and collaboration will be increased among team members
• 48% of actionable information to the point of decision can be delivered rapidly
• 42% of customer intimacy will be increased with business mobile app

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For every business organization, mobile apps are the latest frontier.

Rather developing a simple mobile-friendly version for a website many entrepreneurs and business organizations are wisely examining the possibility of offering a mobile experience to their customers.

But which features are truly useful?

Listed below are some of the must have features to have in a business mobile app

• Social Media Integration
  Among many business app the most expected feature is social sharing. This helps your customers to share their comments and experiences they had with your business, many users can make use of your app and increase the reach of your business. Likely social media users will share anything, if they feel that’s good. So social sharing will drive user engagement and endorsements to their community.
• Push Notifications
  Notify the target customers for your business updates, announcements, launches, special events and more- all via your business mobile app. Push Notifications will be the easiest way to convey your new information and updates directly into your customer’s hands; it has effective delivery method and helps to increase customer engagement and impulse sales with higher brand recognition.
• One-Click to Contact
  Make your business approach easy for your customers to instantly contact you. With one-touch calling feature, customers find no need to save or remember your numbers they can just install your app and reach you for any instance, and keeps you immediately accessible.
• Feedback Portal
  Oftentimes your business app will have some lagging issue which you might not notice; this is because the users will not have any provision to inform you about this. That’s the reason to have a feedback portal in your app and also you may not be aware and realize about the extent to which you can improve the performance and efficiency of your business, these helps you to acknowledge user feedback and improve your standards.
• Enterprise integration
  Enterprise integration in your business mobile app provides real-time view of core business processes, using common database, this will help you to track your business raw materials, resources cash, production capacity and the status of business commitments with purchase orders, work orders, and payroll integration, which gives you access to your business information on the hand.

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Mobile apps have become a benevolent tool in almost all industries. Enterprise grade mobile apps are being used at all levels in the industries. Major industries making use of mobile applications include healthcare, banking, automotive, insurance and retail businesses.

Until the recent past, mobile apps were rarely used in manufacturing industries. But now, it has become essential to be actively involved in manufacturing. Tethered to workstations has become outdated style of working. Debut of smart mobile devices smartly makes the work on the move. Mobile app development industry has begun its innovations in the manufacturing mobility solutions arena, and has gained much attention in recent times .Many manufacturing industries are on the lookout for solutions that could reduce the cost and increase productivity. Mobile apps have made it possible for manufacturing industries to perform every kind of task using their mobile devices.

There are various aspects considered while developing mobile solutions for manufacturing industry including reducing the manual labor, cutting down complex processes, eliminating undesired expenses, and speeding up the production process among others.

Benefits of having mobile apps in manufacturing industry

• Ensure on-time production with alerts to maintain quality
• Access to inventory, work order tickets and schedules
• Increased customer service and decision making
• Improved productivity along increased revenues
• Streamlined operations and employee productivity
• Excellent resource management

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In this modern world, the usage of Android Smartphone’s has been rapidly increased. Android is an open source platform for developing mobile apps that dominates the current mobile technology and allows developers to develop competing and useful mobile apps that offers a wide range of benefits to the user of Android Smartphone’s.

• Ease to understand & use
• Easy development and portability
• Huge Profit with less investment
• Cost-Effective. Less license fee
• Greater Flexibility
• Easy customization of apps
• Significantly concentrated cycle
• High memory and performance
• Excellent graphic support (2D & 3D)
• Supporting media files in various formats
• Rich development environment

So, these are some benefits of Android apps development that one can enjoy by getting their preferred applications. Users can choose professional Android Apps Outsourcing Development Partner that offers on time and on budget delivery of app solutions at the cost-effective rates.