The pace at which technology is moving is awesome and it has also surely affected human lifestyle in the last decade. And as for mobile tech, bulky hand-held devices have now shrunk into pocket-sized smartphones with immense computing power, enabled by urbane mobile applications and internet connectivity. With the help of advanced mobile apps, users can do innumerable tasks in a day, just by tapping or typing on their phone screens. The result is that individuals, for personal and commercial reasons, have started spending increasingly longer hours on their mobile phones, using a host of mobile apps they have downloaded. The global pandemic has also contributed to increased usage.
Evidently, the popularity and demand for mobile applications has skyrocketed significantly. Indirectly this has made app developers and mobile app development companies all the more potential, competent and competitive. The mobile app market has become a billion-dollar global market for many reasons. Some of the facts are here. Mobile app users across the world are found to spend 4.2 hours and more on average, daily, on their phones. The assessed value of the global mobile app market in 2019 is estimated to be over $106 billion and expected to reach in 2026 at over $407 million. Mobile Phone users worldwide will touch the 7 billion mark this year!
What are the mobile app trends that will affect mobile app development in the future?
Advent of Foldable Devices
Foldable smartphones have made a re-entry and seem to be trending into the future. As the screen opens up, users can set their preferences. App developers have the task to resize the applications according to the foldable device and make apps work seamlessly. User experience is good and user preference will tend to increase demand and is expected to reach 50 million this year.
Beacons for Proximity Marketing
Information can be shared using Beacons that are used in Proximity Marketing. These are small Bluetooth devices that offer a rich experience to customers with their smartphones. Beacons are used in retail stores, hotels, museums, health care, etc. to seamlessly interact and assist the phone users on their journey. Users in proximity to a beacon will be automatically connected via Bluetooth to get a variety of info as notifications. Leading brands have already started using this tech to build a relationship. The future sees in-store sale beacons and mobile payment beacons. Mobile application development companies would need to integrate beacon tech and location bases sales in future.
Digital mobile wallets have created a stir in the way we pay. Brands like Google, Apple, Samsung, PayPal have offered a convenient, secure and hassle-free payment experience by leveraging mobile wallets. Small medium or large, businesses have to enable a smooth payment gateway for customers through a mobile application in future. Mobile app developers have to ensure a payment wallet feature in the app they build for mobile users.
IoT on mobile devices
Mobile devices are invariable connected to the internet and also get interconnected. This is how the digital and physical world is harmonised by mobile applications and supporting hardware. Data is exchanged continuously with this technology and the applications. With IoT technology, users can perform tasks from anywhere, anytime with live connectivity. For instance, they can switch off lights, lock doors or set temperature when needed, away from home, through installed mobile apps. Reports indicate that this IoT tech will have a market of $222 billion this year and mobile apps would share $161 billion of it. the future sees Smart Homes, Self-driving cars and smart security systems gaining a share in mobile application development unequivocally.
AR/VR tech in apps
Augmented Reality (AR) and Virtual Reality (VR) have gained immense popularity in the recent years. Evolving from the Gaming industry, it has penetrated into many spheres like Education, Healthcare, Museums, Retail business, Hotels and much more. An example of AR/VR integration was the innovative Pokemon Go app. This tech boosts up customer experience and interaction to a high. IKEA has used AR to assist users in online furniture shopping. AR/VR technology is here to stay. Developers are looking at a nearly $209 billion market for AR & VR technology. In future they will have to leverage AR/VR and interactive live video in app development.
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