It is evident that in the 21st century the revolution of mobile technologies and usage of these advanced technologies is increasing drastically. It is creating great impacts in the enhancement of various businesses. The retail business can rely on this more, compared to other businesses utilizing the digital evolution like mobile applications, through which they are improving their business operations with more customer-centric. The 2022 statistics report states, currently there are 7.26 billion (91.69%) people in the world who are mobile phone owners. Among these people, 69.4% of internet users use mobile shopping apps to make their life activities more convenient.
The above statistics show that retail mobile app development is more important for every online retail businesses owner. Hesitating to adopt the new mobile eCommerce app development for your business will keep you behind competitors in business growth.
Important 4 updated mobile app features that can support the future of online retail businesses effectively.
Geo location-based mobile app support
Geo-location targeting matters a lot for any online retail business to precisely reach their potential customers based on their locations. The most beneficial factor of the geolocation process in mobile apps is they can allow retail business owners to target their potential buyers instantly if they are close to their store. The location-based mobile apps can detect and identify your customer within a mile near to retail store and send contextualized communications. It also provides data enrichment for businesses to get crucial insights into customers’ behavior by tracking their interactions with mobile devices and context.
Geo-location technology can be integrated into both mobile platforms iOS and Android which have various APIs to support different functionalities. The Android location service and iOS location service helps business owners to find businesses nearby and promote their activity.
Customer loyalty program support
Creating a convincing loyalty rewards program for retail businesses is the secret success strategy for any business to make their customer engaged always in their products. The traditional way of offering discount cards and enquiring about your customer’s details and their preferences can waste your time and money.
The custom retail mobile app development for your online retail business can make this work more convenient by providing special screens where you can display personalized discount coupons for your loyal customers. Best retail mobile apps allow you to conduct surveys to know more about your customer’s preference on services or products and also gather the history of clients’ purchases to create special discount loyalty program on their favorite goods or services. This approach automatically will increase customer engagement and revenue.
Push based Mobile Apps & alert Notifications
Recent push-based mobile apps can predict users’ needs and provide information accordingly. If your user is interested in a certain product, the app can automatically send a complete update on that particular product like price, current or special discount for it and also availability.
Beacon technology in mobile apps helps to perform this push-up process for your customers by receiving signals from a system based on Bluetooth in the physical world. It tracks your customer location and pushes notification messages to customers’ mobile devices when they are around your store with the appropriate application.
Mobile payment support
A mobile-based payment facility or mobile wallets is a great demand in the online shopping process. It creates maximum convenience for buyers and retailer owners in two ways.
- It helps customers to pay for their purchased goods immediately without any cash shortage at mortar and brick stores or via online shopping by integrating their credit card information through the app.
- It can support retailer business revenue growth by providing the ability for their customers to purchase products instantly through apps with in-built mobile payment technology.
The online retail mobile app development services can help you to integrate this mobile payment or mobile wallet option using any 3rd party solution like stripe or build a customized payment system with many back-end modules to work effectively for your online transaction process.
If you want a sustainable marketplace for your retail business and digital transformation of upgrading your store to online business, then make a mobile app on both platforms (iOS and Android). It helps to track customers restlessly and monitor their feedback on your product or services. Getting a personalized customer experience centric, interest-based interactions and providing the best service is based on creating a perfect mobile app. ANGLER Technologies is the best retail mobile app development company in India with proficient developers who can support the best-in-market solutions for your retail mobile app development. Reach us for more information on our mobile app development services.