With changing trends and the market scenario, educational apps are gaining popularity and are here to stay in demand in a global market. If you are aiming to build and educational app there are authentic ways to monetise it. Thanks to technology, the education industry is expanding across the globe. So, seize the opportunity and custom build your app to capitalise on the eLearning wave. Let’s see the ways to monetise your app.
Freemium: Allowing free access to the educational app for a limited period and after the period the user has to take up a subscription. is how a Freemium model works. The free version offers pilot elements and basic features, but the premium version offers elaborate tutorials and advanced learning material. A trial version of the app allows the user to go through the services. Once convinced, the entire application with premium services is bought by the user.
Adverts: Advertising is one of the best ways to monetize your educational app, with, the help of affiliate marketing and it also offers the advertiser visibility on your app’s screen. But make sure popup ads don’t appear too frequently. As customer base increases, reach for ads will improve to give you better profit.
Paid App: Ask your users to pay a fee unlike Freemium, to install your education app and offer the premium version for an ad-free experience. Use the iOS platform of Apple users as they respond better to paid apps. Consider the market’s pricing matrix and the features offered, to fix a right price.
Subscription: A subscription is another way to monetize your educational app. The user is charged a fee for using it and gets free access to useful content. Subscription plans can be drawn as per convenience and requirement of the content for users, to keep them on the platform for a longer period and renewal of subscription.
In-App Purchase: Most of the services in this model is free, but at extra cost can be enhanced with facilities, with value addition also offered, like a language learning app. If users are not able to win rewards or coins via the app, they can use in-app purchase to purchase cons in real money and proceed with the courses.
Paid service: Educational apps can offer expertise to a broader audience at a fee, like utilising an expert service, which is also a source of passive income. Building user trust with high quality courses can eventually lead to buying a premium service or version.
Paid updates: Another way to monetise an educational app is by charging for app updates. Users on the free app can get additional updates in future versions for a price. So, users who opt for the minimum viable product (MVP) can use the older version with paid updates.
White labelling: A well-developed educational app by an app development company can earn income via a white label partnership. Although time consuming and costly, if the app is successful, the brand name and concept can be sold for a profit.
Monetising data: Data can be monetised like WhatsApp or Facebook. If an educational app has a number of students enrolled, you can get information on demographic, academic and orientation details. This can be used to draw inferences, reports or used for research, analysis, aggregation and conclusions.
Our team at Mobile App Outsourcing are capable of building rich and effective mobile apps as they have the right experience and expertise. We can build apps for educational app e-learning, besides e-commerce or m-commerce. As the right mobile app developer for you, we can build appropriate mobile applications for your online product or service, or for any other requirement, such as online learning. You can also enhance your existing app, like adding interactive video capability with our help.
Don’t miss any opportunity, as a custom built mobile app is worth investing in. We are committed to not only satisfy but exceed customer expectations by offering high quality solutions, developed on time, every time. Please discuss with our team of experts to know what’s best for your mobile app idea or development.