Building your mobile app will cost you valuable time and money till the date of launch arrives. However, your launch plan is equally important as part of you marketing strategy because there are smaller tasks you need to manage will help your push it to a successful external launch. The attention you draw to your app after launch is not in your control, but there are certain tasks to help you get a greater chance of initial success. Here some useful tips to go about it.

 Using Promo Codes

The promo code for your app, which is approved but yet to go live, allows you to let selected people to view the final app before actual launch. This strategy allows the press reporters to review the mobile application for coverage during launch and help get a good review published immediately.

Ready a Press Kit

A press kit for your app helps anyone to review or write about your new mobile app. It can contain the app store link and app description, the app icon, the app screenshots and possibly a one-minute video demo and some images for advertising and promotion.

Get Ready your Customer Support System

Customer support is also an important factor in marketing. Good customer support will lead to customer satisfaction, which is an important metric for your app’s success. As part of your marketing plan during the pre-launch period to collect feedback and FAQ information to enhance your customer support right from launch date and thereafter.

Develop a Key Message

Your marketing strategy should position your app in the market appropriately. Develop a key marketing message that is consistent and able to grab attention of potential users. Use it everywhere possible, like in the app store, your website, the press kit, advertising collateral’s, outreach message and other media.

Your website is important

Your website is still a valuable reference point for any potential user who wishes to explore the app’s features and uses. Your site will authenticate the app and also stand as a marketing head office. It can encourage via organic search more downloads. Make sure you start an app landing page and other online support with promotion in digital media.

Keep monitoring all channels

Maintain active social media accounts and the website with support portal to keep a watch on what’s happening around your new app. You can identify new opportunities and respond better to people and prospects.

To Conclude

 Plan the time of the release of your app and announce a launch date, so as to work effectively. Do some outreach for your launch day by approaching the press and try get coverage of the release. Make the necessary updates as you continue with the launch, even in social media. Remember the launch is just the beginning of the long journey

However, develop an hybrid app, maybe using Flutter framework, as it will work on both iOS and Android  mobile platforms catering to a bigger population of users and multiple devices, to push your online presence wider. Prepare an official announcement relevant to the launch and the capability of the mobile application.

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Smartphones and Mobile App Development technologies have taken deep roots into our society and the industry irrespective of verticals. This innovation in mobility has benefited e-commerce in particular and by integrating this tech into our system we are devising a new term – “m-commerce”. With smartphone usage ever increasing, it has changed the traditional ways of shoppers, putting the store into their pockets and enabling price comparison via mobile apps. Brands now have greater access to potential customers via native apps / hybrid mobile apps. With smartphones getting cheaper and internet access affordable, today major brands and stores have gone online. The advanced features embedded on mobile apps and mobile devices has enhanced the buying experience to new levels and revenue generation by its scale.

Stakeholders in e-Commerce are taking to various channels and social networking to promote and advertise their mobile apps, to promote their business. Driving this mobile and e-commerce business are some important factors & we shall examine them here.

Pervasive Mobile App Development Technologies: As discussed here earlier, mobile apps have become the key to revolutionizing e-commerce in India and across other parts of the world. Mobile app development has become a key factor in satisfying innumerable consumer needs. The mobile app has transformed into a virtual showroom or shopping mall with personalized shopping experience directly into the pockets of their relevant audience. Technologies like Virtual Reality (VR) and Artificial Intelligence (AI) have greatly enhanced the mobile apps via its user interface and user experience.

Using Push Notifications: Push notifications to mobile devices play a key role in promotion as they prompt, via the app, the target audience to respond to deal or maybe a sale, that could encourage impulsive buying too.

Location-based Services: Modern telecommunication has enabled location positioning via the mobile app, to help sellers identify the customers and their proximity to a point of sale. The Global Positioning Technology (GPS) enables big data and real-time data analytics to generate personalized recommendations for purchase to individuals, based on their social media likes, shopping history, demography, etc.

Social Media as an Influencer: Social media generates ‘likes’ or ’dislikes’ and sharing of recommendations, which all play the role of a virtual influencer. The social media platforms have good penetration into the target markets, owing to customer profiling and the smartphone or mobile device.

Payment Gateways & Wallets. Modern software technology has enabled e-commerce with online payment gateways and methods, supported by online banking and financial transactions using digital and internet technologies. Payments done through the smartphone or tablet has been facilitated by mobile apps or wallets which are safe and secure for transactions.

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The ubiquitous smartphone and Mobile Apps have effectively infiltrated the personal life of people today. Online Businesses have secured extraordinary access to customers virtually and are helped to build a bigger customer base using mobile apps besides other sources. We see mobile apps are being built & launched every day for various purposes online, from all over the world. From local grocery stores and schools, to large businesses and corporate houses, everybody is developing such applications for their advantage in an increasingly connected world.

If you own or run vegetable and grocery stores or even own a chain of stores, you can go virtually online to offer a great shopping experience to your customers. Moreover, your gain an online presence and also attract more mobile savvy customers. It could also serve existing customers conveniently, as in the case of lock-down or containment zone, which has become a socio-economic issue nowadays. However, how should the app work on a mobile platform and what are its important features that can help build your business? Let’s take a look here.

Registering and Profiling the user. Your potential online customer interacts with your service the first time by registering in your grocery mobile app which includes a personal profile document to obtain all needed data of the user. Another option is to sign up via the selected social networks. The user profile interface is easy to manage online.

Built-in Search Function People using the app will surely want a search option to find the product they want. It will include filters and suggestions to help the user in his/her search and also find offers via the app.

Payment Options. The grocery mobile app has multiple alternatives for paying that contributes effectively to the online business facilitating customers to pay easy and fast, via internet banking, electronic wallet, etc.

Customizing the shopping app: While developing the grocery mobile app one should do everything to meet customer expectations and provide an enjoyable user experience and engagement. Mobile app owners try to retain and attract as many customers with pleasing user engagement and offering great variety of products of high quality. Organizing the products over the online store is an important task. From selecting a product to making a payment, the process should be really user-friendly.

Push Notifications. Push notification is a must have feature to keep the audience and clientele interested and posted. Data in user profiles are used to send personalized notifications on discounts, coupons, offers or deals.

Order & Delivery solutions. To suit the convenience of customers the app should offer all variants for pick up or delivery of products. The process should include an order monitoring or tracking option and even option to cancel the order via the shopping / grocery mobile app.

Other features needed. Your grocery shopping app need to be improved over time and so include a feedback facility for users. Comments and reviews are a great source of learning & value addition. A

Helpdesk offering 24×7 support and assistance is preferable, as users sometimes need some advice on buying. Apps can also have texting, email, telecall or even chat-bot functions included.

Additional features always help. More functions on the app can improve the shopping experience of users. Facilitate repeated order by an easy check-out & shipping process and use the purchase history in support. To increase loyalty, frequent buyers can be identified and rewarded.

Add a Wish-list function so that potential buyers can include items to be purchased later. An option to set reminders will also help. Just as an automatic list generator in response to a query or theme or offer can help, add a voice recognition feature so that users can dictate instead of type a list. Group your products in a smart organizer to facilitate purchases category-wise. Some shopping apps are designed for price or product comparison with competition retailers, saving the user a lot of trouble. Considering the increasing number of online shoppers and apps and rapidly advancing technology affecting buying behavior, a mobile app is in the right direction to move.

To ensure the success of your grocery mobile app by its smooth functionality on the launch day, test it during development. So, follow a testing strategy that employs real devices, emulators / simulators and other mobile app testing platforms. But you needn’t hire a resident mobile app development team to work for you. Just outsource your grocery mobile app development from a reliable mobile app developer, who will be your experienced and dependable partner.

Employ the right skill-sets required in app development from ANGLER to develop your grocery mobile app idea or the project. Our team is skilled in developing apps for any special purposes, or for any business. Find more details at Mobileapp Outsourcing . Just share us your enquiry, Our team will contact you as soon as possible.

Mobile apps have always penetrated easily the personal spectrum of our daily life. As communities the world over face the lock-down crisis, owing to the COVID-19 pandemic, more things have gone online than ever before. Undoubtedly the handy smartphone has become an indispensable device for most people in the lock-down or quarantine zones. The telecommunication network has given a helping hand to get everybody connected.

Media reports have pointed to a tremendous increase in the use, download and sharing of mobile apps. Online shopping apps and many video-calling apps and also social media apps, have recorded very high usage recently. Notably ZOOM is being increasingly downloaded. It’s even being used by schools for classes. Similar too is the case of house-party mobile app which showed 16 times increase in users (now at 3,28,000).

As everyone has more time at their hands, away from the hustle and bustle of daily life, even gaming and entertainment apps are right behind in the race, with a tremendous spurt in Monthly Active Users. Educational and learning apps are also adding more users every day. Other gainers include online retailers and e-stores, financial & banking apps and payment apps have also seen unprecedented usage and user sign-ups recently. Even the government has apps to helps people out during these difficult times, like the BHIM or UMANG apps or even the Aarogya Sethu to track COVID-19 spread.

Undoubtedly, this is the time when a mobile app can leverage your organisation, business or service. If you have already built one, you can enhance or upgrade it. But if you want to develop a new mobile application you have to put a developer at work. Evaluate the pros and cons involved, the platform, the current situation your industry or sector is in, and the budget that is feasible, before you decide.

However, you needn’t have your own mobile app development team to work on the UI/UX and coding. You can outsource business app development from an app developer, as your experienced and reliable partner. Find the right skillsets in app development from ANGLER to work on your app idea or project. The team in ANGLER is skilled in developing apps for any specific purpose or business. For more details visit www.mobileappoutsourcing.com and fill up the enquiry form. We will get to you as soon as possible.

In the past couple of years mobile app development trends and app user behaviour have changed greatly. The mobile app by far, is the best bet for increasing user or customer engagement. It opens new opportunities beyond the internet browser in a cost effective way, offering unique user experience and engagement for brands and their products.

A whopping 204 billion app downloads has happened worldwide in 2019 and the global smartphone user population is predicted to go up from 3.2 billion in 2019 to 3.8 billion by next year… and so are app downloads. It is the popular Google Play Store that caters to mobile application users worldwide, acting as a virtual platform for app downloads for Android devices.

The Google Play Store is the app store that holds important facts and statistics for users and is especially useful for developing an app idea or building the mobile app. Here are some of the points you should consider before developing your app.

Consider the number of apps on the App Store. Google Play Store has exploded with mobile apps in recent years. Acknowledged as one of the trusted platforms, millions of users visit it daily, and is a first choice for most developers to host their apps. This app store holds presently an estimated 2.9 million apps. Eventually it keeps increasing every day, which according to a report is 3,310 in a day.

According to a report, 8.3 billion apps were installed from the App Store in 2019. Popular apps mainly contributed to the increased downloads (like WhatsApp, Facebook & Messenger).

Apps have rating. According to a report, apps of the Google Play Store that have rating, number to 2,043,044 and the rest without user rating is 1,155,639. Thus users are enabled to make a correct choice. This also guides the developers to use ratings to improve their apps.

Consider Free Apps and Paid Apps. Developers also have to consider that the Google Play Store has 96.2 per cent of apps for free, as of 2019 and 3.8 per cent were paid. It is not that only paid apps earn revenue. Free apps that are most downloaded also earn revenue and many Android apps have in-app billing or purchase features.

App usage facts & categories. A study found millennials more frequently opening apps during the day. High usage was found in certain categories. User behaviour and usage differ as per location and countries too. Certain devices, like the smartphone, were found to have highest usage compared to other devices with internet connectivity.

The app category also leads to popularity and better downloads. Gaming apps on the store are the most popular app category, claiming 13.35% share of hosted apps in the store. Educational apps had a share of 8.95% (as of 4th quarter of 2019). Worldwide, Google Play Store was reported to have generated US $ 14.2 billion by the 1st half of 2019, across the various categories. Android games were seen as the highest earners.

The competition is really tough in Google Play Store, when considering the huge number of apps readily available. So, when building an app, facts and stats like these must be considered before building it with the mobile application developer.

However, you needn’t have your own app developer to work on the UI/UX and coding, just outsource the mobile app development to an experienced and reliable partner like ANGLER. Find the right skillsets in our app development team to enhance your app idea or project. Our team is skilled in developing apps for any specific purpose or business. For more details visit mobileappoutsourcing and fill up the enquiry form. ANGLER will contact you as soon as possible.

We see Android phones and devices most popular in Asia, Africa and Australia, but the USA too has a sizeable population using this mobile platform. Globally the Android is expected to garner 85% of smartphone sales in 2020. Companies and businesses want to integrate the android OS into their system for its growing popularity and advantages. It’s also costs lesser to develop apps and is preferred for its reach and versatility.

Let’s see how it benefits the business and enterprise community.

• Enterprise Android apps for industry simplifies complex business processes and improves customer service.
• Android platform is a preferred choice for on-demand app development by many.
• Reaches a huge audience globally and demographically.
• Easy to develop a bespoke android app to meet requirements of both customers and employees to return a high ROI from it.
• Scalability and customisation are options preferred for integrating interrelated features and functionality and that makes it future ready.
• Time–to-market is quick in Android app development and app developers can offer a quicker turnaround time for competitive advantage. It can also be modified with updates subsequently. An app can act as an active online marketing tool representing the brand.
• Payment gateway integration is relatively easier, to provide a safe and convenient e-commerce environment for all involved in transactions.
• Social media integration for mobile app is more common nowadays. It’s good for brand building, evaluation and feedback.
• Offline capabilities included. A business app that can work offline is a big advantage. The functionalities can be used offline and the process completed when connectivity is done.
• As for security, Google has enhanced data security features and also user-friendly marketing functionalities.
• Android devices are known for their mobility and BOYD competency. Android devices are available in a range of budgets and smartphones are easily used at the workplace. They can promote BOYD (Bring Your Own Device) in conjunction with the mobile application.

The Android app is versatile to meet a lot of business and industry objectives. Your investment in enterprise-grade applications is surely worthwhile. Pick the right app development company to customise features in the app you are to develop. The objective is to build a user-friendly, responsive mobile application that offers great UX. Our experienced ANGLER team at mobileappoutsourcing can help you develop the best-in-class mobile app for any business idea/objective. Our website has more information, so kindly visit and submit the enquiry form online. We’ll contact you as soon as possible.

Over the years, and especially so in the last 2 years, mobile phone designs have changed with technological innovations and upgradation. Today we see the era of foldable phones and displays has arrived. The devices come with screens that can actually be bent or folded. When unfolded these screens expand in size for the user and can be folded back again into a small form during or after use.

According to study by Gartner, by 2023 foldable phones will represent 5% of the market for high-end smartphones. However, there is apprehension regarding its success, in future, owning to the high costs involved in building them, when they actually hit the consumer markets worldwide. At present they have attracted big attention, but could eventually just fade away over time. However, the increase in demand for foldable smartphones will have an impact in app development and UI/UX.

App developers will certainly now have to work on apps that can adjust to both small and large screens, or multiple screen configurations. To solve the problem a flexible UX may not be enough and developers have to create a better immersive experience for those using apps, for browsing or streaming video. Here are sine points to consider during development.

Tailoring the UX. Foldable phones provide extra screen space that help in multi-tasking with apps at the same time on one device.

Continuity of task. A foldable screen needs the displayed content to transition from one screen to the next indeed quickly, seamlessly and uninterrupted. The app has to be able to reappear in the same screen position and location when unfolded.

Compatibility of screen form. Apps should be tested on all possible screen sizes to check compatibility of its form factor and aspect ratio.

Make your app resizable. The app being developed should work on and resize to fit various screen ratios with multi frame mode.

New screen ratio. Apps should be tested on all possible screen sizes to check its form factor and aspect ratio.

Multi-window tasking. Multiple apps can be run on the phone usually and 3 apps can be visible on an unfolded screen

Multi resume. Developers should focus on apps that can multi resume for foldable devices hereafter. All apps stay in a state of resume when the device is in the mode of multi windows. when the app is not in focus it will get paused.

Multi display support. Foldable devices in future feature more than one screen simultaneously. The configuration is the same way as seen for projected screens (as in Chrome OS).

Keyboards, launchers and wallpapers can be used as multi-display support. Secondary screens can handle wall papers as a dedicated activity.

If you don’t have a app developer to develop the UI/UX, outsource the mobile app development to an experienced and reliable partner with the appropriate skillsets in their app development team, to increase the level of your app idea or project. Our team at mobileappoutsourcing is in the business of developing apps for a specific purpose or business for years. Please visit and fill up the enquiry form put up in our website. Our team from ANGLER will contact you in a short time.

The entrepreneur, as an end user of mobile apps, will surely be making good use of some beneficial apps that we will discuss here. Apps preferred by entrepreneurs should be very useful to help them in their business or service. They generally prefer the app minimalism technique.

Entrepreneurs are choosy in downloading the mobile app and they will instantly filter out the ones not useful, from their smartphones. But will keep the useful ones and update them whether they be Android or iOS apps. Here are categorise of apps every entrepreneur should have in their devices.

Productivity aps. Entrepreneurs focus primarily on productivity. They have to make the best use out of time and these apps are tools which are for better utilising and saving time properly. Even employees can make use of them to complete more tasks in less time.

Collaborative team apps. Entrepreneurs who have an entire team working on collective tasks can make use of team collaboration apps. Entrepreneurs can remotely manage projects. It allows to connect and communicate with groups of people.

Security apps. Security apps are very important for entrepreneurs to help protect them from cyber criminals, phishing, etc. These apps will protect and prevent misuse of personal and business data by unauthorised access.

Bookmarking apps. These apps allow users to bookmark those content needed to be read, not now but later. No interesting content would be left unread or forgotten.

Note making apps. Note making apps can store notes in one device and let it be accessed from another. You’ll never miss an idea with this app to note things down, is with you.

Knowledge apps. Knowledge is what entrepreneurs are keen to gain; so they will have one handy to use whenever they can. Business knowledge updating is a continuous process to stay ahead.

Mobileappoutsourcing has the expertise to build for customers the right kind of mobile applications, helpful for any business requirement or project. Customers can discuss with our experts to decide what’s best for their mobile app idea. More details are available at www.mobileappoutsourcing.com. Just complete the enquiry form here online and our team will be contacting you soon.

We are living in a connected world and modern telecommunication technology has made a whole world of difference with mobile smartphones and devices. So, every business, service or organisation is pressing to establish a mobile presence to achieve their goals.

The mobile website has become a very popular platform. However, it’s not the only way to drive conversion of visitors or users. You just can’t miss the role of the mobile app in this scenario to maximise conversions. Here we will be discussing how mobile apps convert better than mobile websites.

There are some 4 billion mobile users whose population keeps growing every day. It wouldn’t be a surprise that the internet traffic found worldwide has shifted to mobile devices to a 52% share. Unsurprisingly 65% of digital consumption in the USA is via mobile usage. And there is no sign of it slowing down.

Therefore, most business and organisations are adapting their strategies to this trend and are making their websites more mobile-friendly, to survive and to sustain their presence. As for the mobile app, to get the right solution, the mobile app has to be fully optimised to meet the brands’ and users’ requirements and demands. In fact, research found that mobile applications convert at a higher percentage than the mobile websites. The reasons are –

• Better personalisation of the platform for users.
• Easier communication between all stakeholders.
• Best utilisation of all features built into the mobile devices.
• Easy penetration by demographic and geographic priority of the market.
• Easy offline access and mobility.
• Increased engagement and retention of users.
• A better UI format leading to better UX.
• Speed and convenience of mobile devices get better.

Better Personalisation. It’s the personalisation of the app that drives conversions of users going online, in-store or from any device. The secret is behind personalisation is – areas of interests, behaviour patterns, locations and demographics. Mobile apps are useful tool for data aggregation, to analyse browsing habits and buying history. Even unique users can be profiled and it helps to automate responses and processes.

Choose the right app development team, to increase the level of personalisation and features to be coded into the app. The objective is to capitalise on a user-friendly, responsive mobile application that offers great user experience. Our very experienced team at mobileappoutsourcing can develop the best-in-class app for any purpose or business idea. Visit our website for more information. Kindly submit the enquiry form here and we’ll contact you very soon.

A hurried decision to outsource the mobile app development can end up with an unsatisfactory final product or mobile application. However, besides hiring resources, outsourcing is considered a good alternative which is trending. Let us discuss some key points or guidelines to choose the right application development process that will reward a great user experience (UX) which is critical to success.

Traditional UX techniques used during rapid bursts of development may not work often, as it does not enjoy the time needed to deliver the great user experience. This is when Lean UX becomes immensely useful where Agile development methods are used to work on a project.

About Lean UX. Lean UX is focused on the experience the design can provide unlike traditional UX which focuses on deliverables. Lean UX calls for more collaboration between team members. The focus is on obtaining continual feedback as early as it can be got, to work in rapid cycles of iterations. Lean UX imitates these iterative cycles to make sure the feedback data is used in each iteration.

Unlike traditional UX based upon requirement and deliverables laid down at the start, Lean UX aims at producing changes to improve the product and the outcomes. Dropping focus on requirement, the team uses problem statement to lead to a set of assumptions, that are used to create hypothesis.

Research & Testing. Assumptions are basically statements of what we think is true. When you get the team to state the problem, they get ideas to solve the problem and the answers form the assumptions. The hypothesis is created to test the assumptions. If there is no way to prove the hypothesis, we may find the outcomes not defined clearly and we may be in the wrong direction. It removes the confusion in the design process.

Every idea is tested with the evidence criteria clearly determined. If evidence is not there, the idea is dropped and another tried out. By understanding hypothesis and expectations from it, the team will wait to see if it is true.

Minimum Viable Product. In Lean UX the Minimum Viable Product (MVP) is a core concept. The most basic version of the concept is built for the project. It will be abandoned if no results are found. This version is the MVP that can be incorporated to help go forward with design and development. This concept works well with Agile development.

Just as traditional UX, user research & testing is done, but the approach is quick-fire. Research responsibilities are spread widely across the app development team, to increase the level of understanding for the UX work being done.

This is just a simple overview of Lean UX as there is lot more to it. Nevertheless, these basic concepts will help you to start moving in the right direction for your application development project and for implementing Lean UX in an Agile environment.

To Conclude. Creative discussion of the team during development has the objective to build a user-friendly, responsive mobile application that offers great user experience acceptable by the target audience. The above processes will help you in finding the right resources or partner for development. Our team at mobileappoutsourcing can help develop your app for a specific purpose or your business idea. Kindly submit the enquiry form found in our website. We’ll contact you within a short time.